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Rank domain or page?

by charliesheen
9 replies
  • SEO
    • |
Rank domain or page? Which one is easier and better? I cant figure out the difference, but there is alot of people that say its better to rank for a page?
#domain #page #rank
  • Profile picture of the author Mike Anthony
    Originally Posted by charliesheen View Post

    Rank domain or page? Which one is easier and better? I cant figure out the difference, but there is alot of people that say its better to rank for a page?
    Ranking a domain is impossible. Each serp ranks pages
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  • Profile picture of the author Steven Miranda
    Ideally you want to focus most of your time ranking the home page of your site first. Then you can focus on internal pages.
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    • Profile picture of the author dburk
      Originally Posted by Steven Miranda View Post

      Ideally you want to focus most of your time ranking the home page of your site first. Then you can focus on internal pages.
      Hi Steven,

      I think it really varies based on each website.

      Each page has a purpose and the purpose of the homepage can differ based on the type of website. For example it would be foolish to rank Wikipedia homepage as a priority over the individual internal pages. Likewise, it doesn't make since to optimize the homepage of a product catalog, that carries thousands of different products, forcing the user to find the product page without the aid of the search engine. I'm mean really, should Amazon focus all their ranking power on their homepage?
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      • Profile picture of the author Steven Miranda
        Originally Posted by dburk View Post

        Hi Steven,

        I think it really varies based on each website.

        Each page has a purpose and the purpose of the homepage can differ based on the type of website. For example it would be foolish to rank Wikipedia homepage as a priority over the individual internal pages. Likewise, it doesn't make since to optimize the homepage of a product catalog, that carries thousands of different products, forcing the user to find the product page without the aid of the search engine. I'm mean really, should Amazon focus all their ranking power on their homepage?
        I agree and did not make myself clear. I work with hundreds of clients and 99% of their sites are niche sites (blogs) which they are trying to rank for. In these cases, ranking the home page is important still. I do agree ranking internal pages can be just as important.
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  • Profile picture of the author dburk
    Hi charliesheen,

    Search engines do not rank domains, they rank individual web documents, based on the URL. Each individual URL holds the potential to rank for one or more keywords, based on the attributes of that page.

    Folks who think they are ranking a domain are simply ranking the default page that is displayed at the domain root. It is still an individual page, not domain, or site that is being ranked.

    Each page of your website can, and most should, be optimized for search engine placement.
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    • Profile picture of the author charliesheen
      Originally Posted by dburk View Post

      Hi charliesheen,

      Search engines do not rank domains, they rank individual web documents, based on the URL. Each individual URL holds the potential to rank for one or more keywords, based on the attributes of that page.

      Folks who think they are ranking a domain are simply ranking the default page that is displayed at the domain root. It is still an individual page, not domain, or site that is being ranked.

      Each page of your website can, and most should, be optimized for search engine placement.
      This explained a lot, so basiclly the main page counts as a "index.html" instead of just root.

      Thanks!
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      • Profile picture of the author dburk
        Originally Posted by charliesheen View Post

        This explained a lot, so basiclly the main page counts as a "index.html" instead of just root.

        Thanks!
        Hi charliesheen,

        That's right!

        When search engine bots visit the root domain URL they download the content of the default page and evaluate that content as the content for that individual URL. They analyse the content found at that individual URL along with signals from the link graph that point to that same URL to score the page for each highly relevant keyword associated with that content.
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        • Profile picture of the author paulgl
          Sites like amazon, wikipedia, most of mine, etc. do not
          build many links to internal pages other than internal
          linking. And those sites rank supbages and products
          routinely #1.

          Build the vast majority of your links to the main index
          page, internal link to all the rest from the main page.

          If you have a site with 5,000+ pages, there's just
          no need to build links to each page. Or time, for
          that matter. Internal linking is very powerful.

          Paul
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  • Profile picture of the author arjunchauhan24
    Just proofread what u have written !
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