How much less valuable are broad searches?

1 replies
  • SEO
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Can you guys help me with some maths?

I have an EMD for a keyword that has a whopping 110 exact searches/month, and am ranked 10th on page 1 of Google. I expect this to bring in 2-3 hits/month, based on a pie chart I saw that suggested 10th on page 1 gets around 3% of the clickthroughs.

The keyword also has 1,300 broad searches/month. I know exact matches are better, but how much traffic should I expect from the broad searches?
#broad #searches #valuable
  • Profile picture of the author InTheMaking
    Originally Posted by kiwiviktor81 View Post

    Can you guys help me with some maths?

    I have an EMD for a keyword that has a whopping 110 exact searches/month, and am ranked 10th on page 1 of Google. I expect this to bring in 2-3 hits/month, based on a pie chart I saw that suggested 10th on page 1 gets around 3% of the clickthroughs.

    The keyword also has 1,300 broad searches/month. I know exact matches are better, but how much traffic should I expect from the broad searches?
    Don't waste your time with 3-4 searches a day. 1,300 broad searches means you'd have to rank for all the broad searches of that keyword. But for 1,300 searches it isnt even worth it.
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