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Going Into Local SEO

by JeffHylands
12 replies
  • SEO
    • |
Hey guys I have been doing SEO for my own website and have some skills that I think I could make some extra money with. I have been in ecommerce for about 3 years now, but after losing my home appraising job I need to make up for that lost income, it's killing me at the moment.

So this next project I want to start building up is ranking local seo companies first, and once my new website gets ranked then I will offer services to non local companies as well. Those of you who are in this industry how do you approach a company and put in their mind that they need your service to take business to the next level? Are there any templates I can edit myself out there?

I have seen emails of these out of country seo guys emailing me, but none of them have ever made me feel that I need them for my business, maybe because I have the marketing skills myself Idk. I have a lot of good ideas for the website and am excited to test the market and see what happens.

Also I know keywords are key for domains and well, as many of you know the seo market is loaded with marketers. I purchased the domain SeoSiteRankers.com what you guys think of that? I wanted something like ArizonaSeo but anything with a local name was taken up. Any advice would be great thanks for your time guys.
#local #seo
  • Profile picture of the author RevSEO
    Sorry I'm a bit thrown off by what you said. Do you plan on marketing to local businesses or are you planning on ranking SEO companies websites first in the search engines?

    This statement threw me off
    " I want to start building up is ranking local seo companies first"
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    • Profile picture of the author Johnny Optimo
      Here's a method I used to get several new, mid sized (4-5 figure/month budgets) SEO/web dev client this year:

      I did google searches and look for local companies in the adwords listings. I then went on to see if those companies had optimized websites/decent websites - if not, I'd contact them with a list of things I could improve for them.

      I knew they were already willing to pay for internet marketing, so it was just a matter of telling them I could get them several hundred extra organic SE visitors per month - they already know what the cost of a click is, so they know the value of getting each additional visitor to their site
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      • Profile picture of the author JeffHylands
        Originally Posted by Johnny Optimo View Post

        Here's a method I used to get several new, mid sized (4-5 figure/month budgets) SEO/web dev client this year:

        I did google searches and look for local companies in the adwords listings. I then went on to see if those companies had optimized websites/decent websites - if not, I'd contact them with a list of things I could improve for them.

        I knew they were already willing to pay for internet marketing, so it was just a matter of telling them I could get them several hundred extra organic SE visitors per month - they already know what the cost of a click is, so they know the value of getting each additional visitor to their site
        Great idea, if they are doing ppc and don't have good onpage things like title tags, meta tags and content chances are they don't have a good seo guy. How did you come up with your rate per month? And did you collect up front, or set up a 6 month contract? Thanks for the info bro.
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    • Profile picture of the author JeffHylands
      Originally Posted by RevSEO View Post

      Sorry I'm a bit thrown off by what you said. Do you plan on marketing to local businesses or are you planning on ranking SEO companies websites first in the search engines?

      This statement threw me off
      " I want to start building up is ranking local seo companies first"

      Sorry about that was typing fast should have went through it and made sure everything was clear. Well basically I want to start doing SEO for local companies while I build my seo website up for keywords. It'll take a while for that to happen but I can approach local companies and offer my services. I hear local seo is blowing up so I wanted to jump on that ship, just not sure how to start.

      I am thinking of charging clients $1,000 a month. I haven't decided how many keywords that will include yet. I want to hear what others are doing, and how they approach these companies with their offers. Hope that makes sense, thanks for your reply.
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  • Profile picture of the author jr1228
    One thing I do want to mention is that sometimes local SEO can involve educating a potential client on why they need it. It's usually not a matter of whether or not they need it, but more a matter of them not realizing they need it.

    To a lot of local businesses, being ranked well on Google doesn't mean a whole lot. Certainly there are those who "get it," but most businesses don't realize that a well-ranked website will bring in many new customers. When looking for new clients, make sure to speak to them in their own language and really get the point across that this can help bring in new customers. When I first started out, I tried to explain the ins-and-outs of SEO, and I saw a lot more glazed over eyes than checks.
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    • Profile picture of the author JeffHylands
      Originally Posted by jr1228 View Post

      One thing I do want to mention is that sometimes local SEO can involve educating a potential client on why they need it. It's usually not a matter of whether or not they need it, but more a matter of them not realizing they need it.

      To a lot of local businesses, being ranked well on Google doesn't mean a whole lot. Certainly there are those who "get it," but most businesses don't realize that a well-ranked website will bring in many new customers. When looking for new clients, make sure to speak to them in their own language and really get the point across that this can help bring in new customers. When I first started out, I tried to explain the ins-and-outs of SEO, and I saw a lot more glazed over eyes than checks.
      Haha I know what your saying. I talked to a few people about it and they were like what the hell is all this stuff. I noticed especially older owners, they have websites, but nothing is done for conversion and rankings. So I totally agree with what you said, speaking their language is key. Thanks for your info I appreciate it.
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  • Profile picture of the author sbucciarel
    Banned
    There's more discussions on this is the Warrior Forum Offline Marketing forum. Lots of local SEO discussions in there.
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    • Profile picture of the author JeffHylands
      Originally Posted by sbucciarel View Post

      There's more discussions on this is the Warrior Forum Offline Marketing forum. Lots of local SEO discussions in there.
      Thanks man I will check that out.
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  • Profile picture of the author RevSEO
    My advice is make sure that you can produce the goods

    Far too often there are 'SEO gurus/companies' that promise the moon but don't deliver the goods. At my old company I can't tell you how many prospects I spoke to that got BURNED by their old companies or 'guy' they hired.

    If you feel confident that you can deliver the goods, then get out and start networking. There's really a ton of local meetups, events, etc. that you can attend and begin networking with. Word a mouth goes a long way, especially with SEO as most people view it negatively because of previous experiences.

    Another good approach is to offer a free 'internet marketing' course/day which you cover the basics of SEO, PPC, and other internet marketing techniques. Advertise it on Craigslist and in your local newspaper, design it to attract the type of clientele you are looking for.

    Rent out a space somewhere, offer refreshments, and provide some value at the event. Somewhere during the event plug your services or predesigned packages. If done correctly you'd be surprised at how many new clients you'll receive.
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    • Profile picture of the author JeffHylands
      Originally Posted by RevSEO View Post

      My advice is make sure that you can produce the goods

      Far too often there are 'SEO gurus/companies' that promise the moon but don't deliver the goods. At my old company I can't tell you how many prospects I spoke to that got BURNED by their old companies or 'guy' they hired.

      If you feel confident that you can deliver the goods, then get out and start networking. There's really a ton of local meetups, events, etc. that you can attend and begin networking with. Word a mouth goes a long way, especially with SEO as most people view it negatively because of previous experiences.

      Another good approach is to offer a free 'internet marketing' course/day which you cover the basics of SEO, PPC, and other internet marketing techniques. Advertise it on Craigslist and in your local newspaper, design it to attract the type of clientele you are looking for.

      Rent out a space somewhere, offer refreshments, and provide some value at the event. Somewhere during the event plug your services or predesigned packages. If done correctly you'd be surprised at how many new clients you'll receive.
      This is great info, the local event might be out of my league and the moment with my lack of income, but it's something that I can see making results so Ill add that to something I am willing to look into more and do. You also opened my mind to making some videos on some of the things I do and how it helps. Thanks for your help again I appreciate it guys.
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      • Profile picture of the author RevSEO
        Originally Posted by JeffHylands View Post

        This is great info, the local event might be out of my league and the moment with my lack of income, but it's something that I can see making results so Ill add that to something I am willing to look into more and do. You also opened my mind to making some videos on some of the things I do and how it helps. Thanks for your help again I appreciate it guys.
        Get creative and you can make it happen. Why not partner with a few guys in your industry in your neck of the woods? Have them cover the expense of the location/event and you cover the organization and marketing. Chances are they may even have a location that you could use for FREE!

        You'd be surprised, chances are you could put on this event for free or very close to it.

        Heck, maybe there's a spot, like restaurant, hotel, meeting room somewhere in which you could trade use of the room for your services?
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        • Profile picture of the author Jason Dittberner
          There's really two options...prospects that already realize the importance of what you are selling and prospects that you need to educate on the importance of Internet marketing services/SEO/social, whatever.

          90% of my clients come from the ones that already understand the importance (read: usually burned by another bad company). The "educate-me" prospects are a drain on your time, and usually by the time you get them up to speed, they get sticker shock when you give them your pricing.

          If I was starting over, I would consider the above AND if the prospect has the ability to give me more business/referral so you can grow faster.

          With that said, my favorite method is in my signature **shameless plug.**
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