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google trends

by Olivier Soren
2 replies
  • SEO
    • |
Hello,
Warriors, would you be so kind to explain me what is google trends. I use semrush for keywords research, and cannot understand what means information in column -trends. How can i use this information in keyword research.

Thanks in advance!

Olivier
#google #trends
  • Profile picture of the author Vikby
    Google Trends will let you see how the popularity of a particular term changes over time, it reflects seasonal fluctuations. Search for "St.Valentine Day" in Google Trends and you'll see what I mean.
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  • Profile picture of the author rspadi
    When I do my keyword research, I also look for an increasing or stable long-term search trend and I avoid keywords with a decreasing trend or only seasonal traffic. You also get these trends when you use the Google Keyword External tool.
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