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Local PPC campaign architecture: Split by region?

by alxvallejo
3 replies
  • SEO
    • |
What's your opinion: Is it necessary to divide your local PPC campaigns by region so that each campaign is targeting separate cities?

Right now, I have ad groups that are separated by target keyword and then keyword+city within each ad group. So each ad group will feature something like 12 different cities and I'm worrying if this hurts my Quality Score.
#architecture #campaign #local #ppc #region #split
  • Profile picture of the author bigcat1967
    it should not hurt your quality score. I would divide them up by region (or city).

    I know that we did this a couple years ago and from what I remember our quality score was not hurt.
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  • Profile picture of the author alxvallejo
    Did quality score improve? I have so many keywords stuck at the 3/10 range and to be quite honest, I don't give this that much thought because the keywords are performing very well.

    I'll even see the error message that some keywords are not showing the ad right now because of a poor ad rank, but the keywords are being shown and clicked on, and converting!

    Who knows
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    • Profile picture of the author tokaje
      It shouldn´t hurt your Quality Score.
      But for optimization purpose, I think it will be more easier, by splitting them up, and being able to splittest them to see what performs best, changing text, headlines etc.
      And you will probable find, that the best converting ad, you promote, will differ from differnet cities and regions.
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