Would you buy a website with only Bing & Yahoo traffic?

6 replies
  • SEO
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The website was recently google slapped, and lost ranking on ALL of of it's google keywords. It wasn't deindexed - just lost top 10 rankings, which are now 100+ on average, and bring allmost zero traffic.

However, google was only responsible for 50% of the traffic. And the website keeps ranking on top 10 spots on Bing & Yahoo, and brings good traffic and revenues from there.

The domain is more than a year old, and the website is around 8 monthes old.
The website is a niche information website, it has a lot of content (50+ niche related articles), but it is quite static. Also I found no apperant link farms, content cloaking, stolen content problems or any of the things that usually get you slapped.

So what I am trying to figure out is how stable the Yahoo & Bing traffic going to be in the next 6-12 monthes without doing any extensive SEO?

Would you buy a website based on a decent multiple of monthly earnings, based only on revenues resulting from Yahoo & Bing traffic? (Of course getting back the google ranking over time will be a bonus).
#bing #buy #traffic #website #yahoo
  • Profile picture of the author Michael Ten
    It depends how much perhaps. One website I just started has gotten most of its traffic from Bing and Yahoo so far... more than from Google, which is atypical from what I understand. So, funny you should post this.
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  • Profile picture of the author jenyjenifer
    yups, I would be interested to buy....
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  • Profile picture of the author ARVolund
    Why does it matter which search engine the traffic comes from? If a site gets 100 visitors a day and makes you $100 a month where the traffic is coming from make no difference at all to you bank account.

    There are lots of ways to get traffic that do not include Google. All that matters is the money. I have a few sites where 90% of the traffic comes directly from other sites and the search engines are not involved at all. This is something I am trying to expand on as the way Google has been acting lately it is starting to be the least stable traffic you can get.


    Originally Posted by davidla View Post

    The website was recently google slapped, and lost ranking on ALL of of it's google keywords. It wasn't deindexed - just lost top 10 rankings, which are now 100+ on average, and bring allmost zero traffic.

    However, google was only responsible for 50% of the traffic. And the website keeps ranking on top 10 spots on Bing & Yahoo, and brings good traffic and revenues from there.

    The domain is more than a year old, and the website is around 8 monthes old.
    The website is a niche information website, it has a lot of content (50+ niche related articles), but it is quite static. Also I found no apperant link farms, content cloaking, stolen content problems or any of the things that usually get you slapped.

    So what I am trying to figure out is how stable the Yahoo & Bing traffic going to be in the next 6-12 monthes without doing any extensive SEO?

    Would you buy a website based on a decent multiple of monthly earnings, based only on revenues resulting from Yahoo & Bing traffic? (Of course getting back the google ranking over time will be a bonus).
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    • Profile picture of the author davidla
      Originally Posted by ARVolund View Post

      Why does it matter which search engine the traffic comes from? If a site gets 100 visitors a day and makes you $100 a month where the traffic is coming from make no difference at all to you bank account.

      There are lots of ways to get traffic that do not include Google. All that matters is the money. I have a few sites where 90% of the traffic comes directly from other sites and the search engines are not involved at all. This is something I am trying to expand on as the way Google has been acting lately it is starting to be the least stable traffic you can get.
      Thanks for the comments guys,

      I agree with you - as long as the yahoo & bing traffic remains steady.
      Seems like bing and yahoo use google results indirectly, so if google stops ranking it - there is a chance for decrease in the other 2. Besides, why shouldnt yahoo and bing decide to slap it like google did?
      If the website is making 1000$ a month,
      And you pay 12k for it, what happens if after a couple of months it gets downgraded and loses most of its earning? Math stops working there.

      I am not trying to be negative
      ..I dont care where the traffic comes from as long as it is relia le, so I can decide if it is a reasonable risk to take or not.

      So maybe I should refine the question:
      What is the chance of the bing and yahoo traffic to remain steady over time after getting google slapped? Is there a real connection?
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      • Profile picture of the author dburdon
        In the UK the answer would have to be no. Google provides 88% of search engine traffic.
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  • Profile picture of the author MIRENGE
    I dont care where the traffic is coming from though most people think that Google is the best.
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