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SEO Basics Keep it Simple Silly

by Emarketing Excellence
5 replies
  • SEO
    • |
Hey Warriors,

After Google Panda updates, I have seen a lot of people worried about rankings in SERPs. Probably some of you might have experienced increase in rankings too. I thought I should share my thoughts here:

My Observations:

I have been working long now and I have seen lot of algorithm changes over the passage of time. The most important thing is that the basics remain the same and also the guidelines for SEO. If you go 5 years back, Content was King and still is the king. Suspicious SEO tactics were considered unethical and still they are.

Bottom line, most of the SEO Basics are same. We are just ignoring them looking for more and more advance techniques. A Simple rule of thumb! KEEP IT SIMPLE SILLY

1. Optimize Titles, description tags.
2. Quality content not just unique content.
3. Do keyword optimization by heading tags, alt tags.
4. Never go for questionable SEO tactics.
5. For Off-page try to get contextual backlinks from guest bloggin, article submissions.
6. Whatever you do stay consistent.

It might be hard work, but it will pay off.

Lawrence
#basics #seo #silly #simple
  • Profile picture of the author Spyder77
    There was a good article written by an author I can't think of (or I'd give him due credit) whose thesis was that Google was increasingly moving away from its old formula:

    relevance = content + links

    To a newer formula that is putting weight, increasingly, on social networking and what he called something along the lines of the human activity element. Therefore, according to his theory, the updates are intended to modify the old formula into the new one:

    relevance = content + links + human activity

    It was written before Google +1 came out. He based that assertion on Google's other acquisitions and new products which, he stated, were intended to capture the user experience and improve relevance, through increased recognition in G's algorithms of the social dimension brought about by web 2.0.

    It was a good article and wish I could point a URL toward his full write up. Suffice it to say (to apply his reasoning) that the fundamentals haven't so much changed, as the fact that G is putting more weight on those sites that are more active (user engagement), and those that are less active will take a hit in the SERPs - even if their content and links are great, as those two elements are not enough anymore.

    -Spyder
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  • Profile picture of the author VladWorks
    I think #6 is the most important thing on your list.

    Too many people do one blast of SEO or one week of SEO work and think that is all they need to do.

    Stick to your plan for a few months and results will follow!
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    • Profile picture of the author Carl Fridsjö
      Good post, I totally agree.

      One things I think might help the newbies would be if you listed some of the main methods you find "questionable".
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      • Profile picture of the author Emarketing Excellence
        Originally Posted by Carl Fridsjö View Post

        Good post, I totally agree.

        One things I think might help the newbies would be if you listed some of the main methods you find "questionable".
        Here are Questionable SEO Tactics...

        ON Page

        1. Keyword over use (Stuffing)
        2. Using Bold keywords over and over to manipulate search results.
        3. Doorway pages.
        4. Content farms (copy someone else idea and spinning them without any effort or research)
        5. Hidden text, links

        Off-Page

        1. Profile links (Most of you won't agree, but if it is legit why Xrumer is B lackhat for doing profile blasts??)
        2. Stay away from Link Farms. (JC Penny Got penalized)
        3. Linking to bad neighbourhoods or websites banned by Google.
        4. Avoid buying links
        5. Link Exchanges (I scratch your back and I will scratch yours).
        6. Spammed links (these are high pr pages often blasted with links including drugs, P*rn, and Men's health drugs)

        Lawrence
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        • Profile picture of the author Rollmodl
          Excellent post. I find it funny how everyone blames Panda when their listings disappear for a few day or drop in placement. It's never anything they did. For the past year I paid no attention to Panda or other unethical tactics and most of my content perform very well without much back linking, forum profiles and many of the other things seen here. All I do is the following:
          • Create great and unique content
          • Optimize for headings, titles, urls, keywords and descriptions
          • Publish articles and bookmark on Facebook, Twitter, Digg, Linkedin, etc.
          • Submit RSS feeds to aggregators once a week
          And that's it! Due to this many much of my content shows up on the 1st to 2nd page on Google with video thumbnails! Most of all, be patient.

          KISS .
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