Question About Large Scale (Corporate) SEO

I've analysed some of the top ten competitors for the main keyword for my authority site, where a few of them are big names in this niche, yet they seem to be ranking almost purely off of (obviously) paid links on high PR pages that have very little content other than other paid links to more websites.

Apart from this, i know that if you can get news sites to publish an article (i don't just mean every day Google News sites, i mean proper sites like bbc.co.uk, guardian etc) then they will give a big boost as those pages themselves seem to shoot up to the top (in my niche atleast).

Products are a lot easier to build backlinks too to get them higher up in the serps. The reason for this is because they are highly targeted keywords.

For example:
"Charter Club Dress, Sleeveless Printed Mesh"

Is a macy's product that has only 64,600 competing pages this will rank in the serps even if you do not get any backlinks for this page. But I would just get a couple of high pr backlinks using scrape box to boost to the front page fast.

You should also break down the categories of the website and each category needs to have 3 keywords.

1 High Competition keyword
1 Medium Competition keyword
1 Low Competition keyword

All keywords should have a decent amount of monthly traffic.

The more products the more traffic which is always awesome.

Good content is always great for backlinks and getting more customers if you create some really good article and submit them to article directories your article may go viral and spread like crazy! This will give you some great link juice!

Don't worry about the competition just spy on them and see what they are using to rank there website in the serps using Market Samurai.

I believe your client will value you converting traffic more than serps results. So if you can provide that i'm sure that will make them extreamly happy.

Sorry for all the jaber lol I hope I said something helpful!

I'm curious what kind of webisite is it if you don't mind me asking?

Hi matthewd,

It sounds as though your SEO knowledge is steeped deeply in the black arts.

When you are performing SEO for corporate clients, you need to step away from the black hat methods you may have picked up from darker side of the SEO industry. No large corporate client is going to get near you if they think you are going to sully their reputation.

Professional SEO at the corporate level requires skilled execution of a solid online marketing plan. It is more about marketing and promotion and nothing to do with sneaky tricks or slimy web spam campaigns. You need to excel, not only at promotion, but at reputation management as well.

The hallmark of a professional is that he uses correct terminology for his industry.

You would be well served to delve into the area generally known as SMO (social media optimization). SEO is about optimizing text-based content and technically isn't the promotional aspect of SEM. It is important to make this distinction when dealing with corporate clients and clarify your role as either purely SEO, or a combination of SEO as well as promotional marketing campaigns. The corporate world generally sees these as separate disciplines.

Link building is really not SEO, but promotional activity that falls within the realm of SEM, or more specifically SMM. SEO should be practiced on all SEM activity, including link building, however don't confuse one for the other. I and many of the folks reading this forum understand that we blend these definitions when speaking to each other, don't make the assumption that the business world does the same. Make it clear, you do search engine marketing, if that is what you do, or you don't if you just do SEO.

If you don't yet know how to promote a website without using black hat methods, you are not yet ready to offer services as a professional SEM at the corporate level. Now may be a good time to head down the path to learning to be a professional, however first seek to gain the knowledge or you may find yourself in over your head.

This is one of the main reasons I don't like working with larger corporate SEO campaigns. They often require jumping through too many corporate hoops, and require sign offs for a variety of SEO techniques. Successful SEO for large corporations should start with on-site optimization. This can go VERY far as most corporations have a ton of PageRank and linkjuice to spread around the domain.

By having proper onsite SEO, and especially internal linking practices, you can help spread that and get some top rankings (or bring in even more top rankings).

Once you get on-site dialed in, then corporate SEO should go hand in hand with a good PR campaign and the companies marketing department. Large corporations reach LARGE audiences and thus can get backlinks "naturally" if you get creative. That's how you do it if you want to stay white-hat and have a successful SEO campaign for large corporations.

No they won't work. the JCPenney thing is taken out of context by the link spam boys on here. the reason it worked for JCpenney was because THEY ALREADY HAD high quality links. every wonder why they were not outranked by some guy with three VPS blasting away on Senuke/xrummer?



You think linkbait is an argument?

Ummm no. You are still thinking WSO SEO. thats not how real business SEO works especially large corporations. Along those lines I think you are out in the deep without a paddle. Large corporations hire AGENCIES, well established ones.

This would require REAL professional level link building. Reaching out to vendors, Known fashion bloggers, suppliers, pushing out press releases and following up with columnists, feature writers and magazine publishers. Add to that integrating any sales and new line rollouts with social networking on Facebook, twitter and creating synergy with the other advertising being done by the company - to start. the linkbait at this level is not to the average reader of some article. Its something that captures the imagination of writers, newspaper and magazine writers and publishers. The one with high authority High traffic websites they control.

If you are getting the picture that xrummer, scrapebox and AMR might not help you with these kinds of commnications and negotiations for links then you are beginning to see a whole new world of SEo that I almost never get into in this forum. After all you can't package that in a $99 package and thats just a very brief lay of the land.

On WF? Seriously? I suppose there are a few who do real businesses (I do established business but not large corporations. I don't want to punch somebody else's clock anymore like I would at a big agency) but 99% of what goes on in this forum isn't even mainline SEO much less large corporation worthy.

PM me with 1000$ honorary! I will give u a guideline.........

I think u can work in any renowned SEO company for couple of years. Then u will be able to teach us!:p

You would be surprised at what happens in corporate level SEO. It is not true that it is essentially all White Hat methods, although that’s what you should be doing if you wish to prevail.

But reality is that there is also a lot of Black Hat going on and on far superior levels than WF link building. I’m talking about massive link building networks that have not been traced yet and I doubt they ever will be. They are usually privately held by a single agency or ordered by the corporation itself.

Personally I do not endorse this type of activity and Google will eventually figure it out. But being in the corporate world myself I know that it’s definitely not played fair and that is something you will have to face if you wish to enter the market.

Very interesting read Mike.

You're a wealth of information!

Thanks for sharing your insights!