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Testing the effect of <strong> tag for ranking in Google.

by harchenko
5 replies
  • SEO
    • |
Recently, my friend started an experiment to test "How Google reacts to the <strong> tag."
Test in Russian, but the essence is the same for all languages.
Here are the results:
test.nodar.name/strong-work
At the end there is a link to view the positions for each page.

Conclusion: Google is still a positive response to this tag.
#effect #google #ranking #strong #tag
  • Profile picture of the author harchenko
    Is it not interesting to anyone?
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  • Profile picture of the author Audi
    Maybe an english version would help, the majority of us are not fluent in Russian
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  • Profile picture of the author Fraggler
    harchenko: I think you will find that the effects different tags have on your overall positioning is minimal these days. It may help tackling long tails but a competitive keyword should be dominated by content related pages with strong off site promotion.

    Use <strong> when you need to highlight content for the reader, not for the search engine.
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    • Profile picture of the author harchenko
      Originally Posted by Fraggler View Post

      harchenko: I think you will find that the effects different tags have on your overall positioning is minimal these days. It may help tackling long tails but a competitive keyword should be dominated by content related pages with strong off site promotion.

      Use <strong> when you need to highlight content for the reader, not for the search engine.
      This exactly because of such tips, we decided to check again Does it still gives effect to the search engines. However, thank for your advice.
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  • Profile picture of the author nicktyler
    It definatle has an impact on conversion and ctr for users but not sure about search engines. That being said, if it does have a minimal effect and doesn't damage the user experience then why not do it?
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