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Site Keyword Specificity

by Michael Colson
3 replies
  • SEO
    • |
I am looking to create a website within a Niche. Much of the material I have read recommends targeting a microniche (rather than just "dog training" to target "dog training books"). I want to create a rather general site (e.g. "dog training") but am wondering if I can create specific categories on the site and receive similar SERP rankings for keywords on those categories that I would receive if I'd created a microniche site.

Create website about "dog training". Create category "dog training books". Perform SEO for "dog training books" and content targeting the "dog training books" keyword.

Will this work nearly as well as if I'd created just a "dog training books" website? I assume it won't be as good, but I'd rather create one site which can have everything than to create a bunch of tiny sites. My goal is to create a branded website rather than a google sniper site.

Also, I am not making websites on dog training. That's just an example. All you dog training niche holders can breathe a sigh of relief.
#keyword #site #specificity
  • Profile picture of the author Valera
    To answer your question I think it is a sound idea to build a general site and have categories and sub categories as long as they are all very related.

    Otherways you would be better off creating subdomains from the main site for your microniches.

    You can do this many ways, but I do recommend creating an "authority" site and leach most of your micro niche stuff form that site, you will save time on creating new sites and you will save money on buying domains for every micro niche you might be trying
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  • Profile picture of the author esdavis
    While you get the best "punch" for your site keyword in an exact match domain, a strong domain/url combination using categories and topics in the actual URL can do quite a bit of good.

    An authority site goal is a really good idea for long-term growth. Since ranking for the wider term on your home page may not be as easy as going the other route, here's an idea to consider to boost things along.

    When you do your backlinking, use keyword variations with a number of different keyword modifiers to build your backlinks. And don't just point a particular term to the page that most closely resembles it. You can also point some of those very specific anchor text links to the home page, to give it some "push" from the long-tail.

    Some advice I've come across recently that I plan on testing somehow is that Google's determination of a page's main topic comes not only from the page itself, but from the anchor text in links POINTING TO the page.
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  • Profile picture of the author John Williamson
    Largely depends on your long-term goals and monetization methods. I could see either model working for different things, and if your goal as you said is a large, branded site and not just 'sniper sites,' then yes I'd build a large site with subpages, however keep in mind that it will always be harder to rank a subpage than a standalone TLD. Building a larger site will obviously involve less 'building' work, but more SEO, whereas many sniper sites would be the opposite. Personally, I've always had success with and enjoyed doing sniper sites rather than larger, multi-keyword sites.
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