Keyword search numbers you might find interesting
- SEO |
mothers day gifts 27,000
mothers day cards 14,800
mothers day flowers 9,900
valentines day gifts 18,000
easter baskets 12,100
electric heaters 8,100
skis 18,100
snow shoes 6,600
The reason is that Google/Wordtracker/Seobook goes back 12 months to get the monthly average of the search volume (12 months total divided by 12 = search volume). A look at the "Local Trends Column" (click on "Columns" and check mark it if it's not displayed, should be by default) to get a better picture.
Some months have a huge spike in searches, while other months drop off to virtually nothing. But the search numbers for the previous 12 months average out to the numbers that you're seeing. Click on "About this data ?", then "Local Monthly Searches".
For evergreen seasonal niches in the long run probably won't make a difference, but for items that have a shorter shelf life it can, like electronics or HDTVs. Depending on where in the "Trend" you are the search numbers may be skewed.
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* Don Burk Advertising & Marketing - www.donburk.com