Please Check Out My Site - SEO, Monetization, etc.

(Mods, feel free to move if in the wrong forum.)

Hi all, I'm new here and was hoping to get some honest feedback on my site. hxxp://wheresmyseat.net

This site is just under 60 days old and I am a noob to SEO, php and css; but with a lot of reading and some very good luck, I have been able to get a large majority of my images on the front pages of Google, Bing and Yahoo. I have not had the same luck with my posts, but I'll take what I can get.

I am using WP 3.2 with the free Arras theme. I have spent a great deal of time modifying the css in the theme to get the results that I have. I am using the PixoPoint menu, but there is very little information on modifying the css, so I've had to add a WP top menu.

Ideally, I envision this site being a one stop shop for all things entertainment related - however I still have a very long way to go. I estimate that I still need to add approximately 200 venues and then the major task of adding major recording artists and Broadway and Las Vegas shows.

I have made a grand total of $3.50 in Adsense revenue and certainly underestimated the massive amount of competition in the aftermarket ticket market. I have more than a few banner ads as well as Amazon, but I think I may have too much.

I am trying hard to to to traditional SEO methods and avoiding link farms and in general Black hat SEO - however, I would like some advice as to what you feel is the best methods to improve my SEO and increase my page rank (currently at 0 - no where to go but up! ).

I am currently getting between 300-400 new visits a day with approx. 400-525 page view a day with the majority being organic Google traffic.

I would like to get an honest assessment from the community and could use some advise on what I could do better.

Thanks in advance (please be kind...... )