Screwed With adwords Campaign and Now It's Dead

by Brian_Mahaffey

Posted: 15 years ago 10 replies

I have a content network campaign getting about 500 clicks a day making me a good deal of money and I went ahead and was tweaking a few things (little things like changing url and ad names) and now I have had ZER0 impression since yesterday around 1pm.

My guess is since I changed things google may have to re-approve stuff. and since it is the weekend no one is there.

Anyone, else have similiar issues with content campaighns?

Would be nice if the diagnostic tool would tell us something about those.

#adwords #campaign #dead #screwed

KirkMcD 15 years ago

Originally Posted by Brian_Mahaffey

My guess is since I changed things google may have to re-approve stuff.

Correct. This happens with all ads.
You can play with kws all you want, but if you touch the ad in any way, it will need to be reapproved based on current standards.
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ebizza 15 years ago

You'll get your ads running within a few days.

Google needs to reapprove your ads again, because anyone could change their destination URL to an irrelevant site.

Google loves relevance.
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Brian_Mahaffey 15 years ago

Yep, never figured changing the dest url would need it approvoved again. Dah. Well that's a good 400 dollar lesson
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- Stangracer 15 years ago
  
  Originally Posted by Brian_Mahaffey
  
  Yep, never figured changing the dest url would need it approvoved again. Dah. Well that's a good 400 dollar lesson
  
  Hmmm... Be careful because changing your destination URL will also kill the ad history for that ad and it will start from 0 again.
  
  That will take a bit out of your traffic and further reduce profits while you build up ad history again.
  
  Good advice about creating the new ad, for several reasons.
  
  Good Luck...
  
  Thanks
  
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ebizza 15 years ago

I've made the same mistake before. Cost $600 or so.

What I suggest you do is instead of editing an existing ad, create a new one. Then your old ad would run while your new one takes time to get approved.
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- dburk 15 years ago
  
  Hi ebizza,
  
  Excellent advice!
  
  Hi Brian,
  
  I would add to ebizza's advice that you should run both your new ad and old ad at the same time, split testing them to determine which ad is performing better.
  
  Our assumptions about what changes may work better are often wrong, why guess when you can know?
  
  Thanks
  
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meadow.c 15 years ago

yes, I would say new ad. I always create new ad and when it start taking over previous one then I get rid of that.
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StevenSaliba 15 years ago

Hold on a sec... So you are saying that Google has to manually approve your ad in your Adwords account before it will run it?
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- dburk 15 years ago
  
  Originally Posted by StevenSaliba
  
  Hold on a sec... So you are saying that Google has to manually approve your ad in your Adwords account before it will run it?
  
  For Content Network ads, yes they manually review all ads before they will generate impressions.
  
  Thanks
  
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waltham 15 years ago

Also made the same mistake with a client that used his adwords as his life blood...900$ later and 2 days with no clicks or impressions...

growing pains...lol
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