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SEO: Target two keywords on one page?

by Matt Ward
12 replies
  • SEO
    • |
If you have a website and want to target 2 similar keywords that don't make sense to have different pages for, is there any harm in trying to SEO for both of them on the same page, or will that be counterproductive?

For example, let's say you are writing a page about "snorkels for women" and it's all fine and dandy. Then you discover that "women's snorkels for diving" is also a keyword that gets a substantial amount of searches.

On your site it wouldn't make much sense to have 2 different pages - one for "snorkels for women" and one for "women's snorkels for diving", at least not from a user experience stand point.

Anyone have any opinion on this matter?
#keywords #page #seo #target
  • Profile picture of the author keyuria
    It will not have any adverse effect of any kind. However there are some factors involved.

    1. Title tag should be relevant. You can use Women's snorkels for diving as a Title followed by your site name. It includes the first keyword too.

    2. The content you write should have the required keyword density. My favourite is 1.8%. You should write your content in such a way that it should be convincing and should have enough (both) keywords in a way that the keyword density for both the keywords is at least 1.8% within the same content of your site page.

    3. Use h1 tag for your primary keyword and h2 for your secondary keyword and h3 for your tertiary keyword (if any)

    4. Use bold, italics and underline to tell the search engines, that what is important.

    Hope this helps.
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  • Profile picture of the author nonnasgarden
    Keywords Should bee rellivent to the home page or about us and services
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  • Profile picture of the author nicktyler
    If you can create a page that is relavent for both KW's then it will have a positive effect not only in that it will be easier to create links as you have only 1 url so you are sending juice from both KW's. That will also promote diversity in your anchor text.
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  • Profile picture of the author bloggingdojo
    I'd just use one page to do the targetting. Split your link building between both keywords and you should be alright.
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  • Profile picture of the author sammy123
    Well This is the case of keyword proximity, no harm in using these two keywords. According to me, your keyword snorkels for women will be inlflunced by "women's snorkels for diving".. this is because of the LSI technique used by the Google..
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  • Profile picture of the author markowe
    Yep, agreed, generally this way is BETTER, more natural. I find it helps ranking in the long run. Too many microniche sites out there are totally centred around a single kwp, and that's just silly - it's all your eggs in one basket. Mmm... Diving snorkels for women...
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  • Profile picture of the author linkassistant
    It's ok to optimize one and the same page for both "snorkels for women" and "women's snorkels for diving" - those are different keywords, obviously, but they look like natural variations of one another. Just make sure both of them are in your content, especially in the title, bold text and anchors.
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  • Profile picture of the author philipmorrisdirect
    they both are different keyword you can optimize on same page
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    • Profile picture of the author Jack29
      Conforming keywords with url will give you much more seo benefit as like conforming domain with keywords.
      That is million dollar's seo formula!!!
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      Toronto SEO
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  • Profile picture of the author clickbankbillionaire
    There is no harm in seoing multiple keywords for one page but it costs more and takes more time to complete the seoing
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    • Profile picture of the author Xandu
      Actually I did that with no intention and it worked! I had an article using a similar situation of keywords and after publishing and ranking it for it's main keyword I discovered that other keyword that was bringing traffic. So I modified the page accordingly and guess what? I was ranking higher for the second term (9th on first page). What I did was pretty straight forward:
      - added the 2nd keyword in title, description, h1, h2, h3, text (first, last paragraph) and throughout the content (it had a 1.xx density before and I improved that).
      - built a few links with the 2nd keyword anchor text

      This gained me 4 spots in Google and with a few more backlinks I'm sure I can hit top 3.

      I still like to build different posts for different keywords for more on site content but that's a different story.
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  • Profile picture of the author coolseek
    That would be better because you are varying your anchor text. Just make sure that you optimize the page for both keywords.
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