Big 3 PPC Networks versus 2nd Tier PPC Networks - Insurance Quote and Payday Loans - Your Opinion?
- SEO |
Doing PPC is not easy and can cost a lot of money.
I wanted to get opinions from experienced PPC warriors on using the Big 3 PPC networks (Adwords, Bing, Yahoo) versus the 2nd Tier Networks such as 7Search, Miva, Ask, etc.
After using the 2nd tier networks to generate traffic for Auto Insurance Quotes and Payday Loans, I am finding the traffic was cheaper and it was also pretty crappy.
My Affiliate Networks (not mentioned) said the traffic quality from these 2nd tier networks is not that good and they highly prefer just traffic from Adwords, Bing, and Yahoo.
I also found that hiring people to generate traffic from Freelancer or ODesk just resulted in getting accounts shutdown since most of these people are generating bogus clicks or the traffic is crap.
The problem with the Big 3 particularly with Insurance Quotes (Zip/submit) and Payday loans is that the keyword are very expensive. At times, the cost exceeds the amount of the profit that can be generated per click.
So I am looking for some advice on this situation. If I have to use the Big 3 what is the best way to get the cheapest clicks and compete in these areas?
Any other traffic ideas, comments on Facebook traffic?
Thanks,
Kevin
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com