Using colons in the Title Tag

3 replies
  • SEO
  • |
Will appreciate if any senior members respond this,

Would it be better for me to do this:
Microsoft Office Templates - HTML Templates

or this:
Microsoft Office Templates :: HTML Templates

may be this:
Microsoft Office Templates | HTML Templates

Using "::" or "–" or "|" formulate any distinction in SERP ranking
#colons #tag #title
  • Profile picture of the author noah.whitmore
    Google and most other search engines ignore punctuation. That's how you can sneakily fit 'bad-grammar' keywords into your content...

    "...blah blah blah is the best place to buy your wedding dress. Chicago can offer a variety of blah blah blah..."

    So, it doesn't really matter. I would suggest that you use a vertical line because it tends to be the norm and it just looks better.

    -Noah
    Signature
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    So... 'Hello'
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    • Profile picture of the author sohanjain
      Come to the point.....
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      • Profile picture of the author noah.whitmore
        Originally Posted by sohanjain View Post

        Come to the point.....
        Wow! My apologies that my previous explanation was not quite up to your standards.

        No, it makes no difference as far as SEO. Like I said, search engines ignore punctuation. Allow me to add "they ignore most punctuation and special characters in title tags"

        So, you could use

        Microsoft Office Templates -- HTML Templates
        or
        Microsoft Office Templates ^ HTML Templates
        or
        Microsoft Office Templates | HTML Templates

        There are a few punctuation marks that Google does look at...

        Dollar signs $
        Underscore _

        So, don't use those.

        But, no there is generally no distinction between separating with | :: or -

        If anything, there may be people that say Google thinks that a hyphen (-) implies a close relationship between two words. But, that is mainly when people are performing search queries, and it doesn't seem to be a big deal in title tags.

        There may be others still that say you should avoid excess special characters, like using (:. But, I don't believe that Google has ever said that excessive special characters specifically affects your rankings. But, it might be annoying to your website visitors.

        So, once again, we can say that you could use any of your three choices. However, the industry standard tends to be a vertical line (or a 'pipe'). Of course, there are number webmasters that choose the hyphen (-) or the colon (:. You may even want to choose the double hyphen (--) or the dancing kirby (>'o'>)

        Hope I came to the point for you Mister 3 posts who was asking for help. Lucky I was here to give it to you.

        -Noah
        Signature
        No Pitch For The Moment - Just A Nice Hello.
        So... 'Hello'
        Feel free to PM me if you have any questions about my posts. I'd like to hear from you!
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