10 month old domain - SERP strategy

13 replies
  • SEO
  • |
Hi all,

It's great to find a forum like this where people are friendly and helpful and interested in the success of others.

I own a moving business in Sydney Australia and am currently looking at ways to get good SERP rankings.
I've looked at the ways to increase link popularity and was wondering if a few experienced hands could chime in with some opinions on what I should do.

The website is nshdmovingstorage dot com dot au and is about 10 months old and gets good rankings for some non competitive and highly local keywords (like 'moving hills district') and has a few backlinks already but still has a PR of 0. It needs a few more images etc (they'll come in time!) but has enough content compared to competitors to make it 'meaty' enough.

Anyway, to start with I want number 1 SERP rankings for the key word 'Removalist Sydney' and 'Storage Sydney'. One of the sites at number 1 is usually ezemove dot com dot au (PR3). I had a look at the links coming in to that domain (around 1000 according to Google) and found a whole lot of badly written articles, spammy forum posts from low PR sites and links from no-name directories.

Surely there's a smarter way to do it! :confused:

Currently I'm using Paul's links to create profiles on PR4 and better sites. I also plan on subscribing to Angela's links as well. I'm currently using fellow warrior Stephen Hawkins' product SEO link Dominator

I also have a good supply of articles that I have written myself that have good grammar and are aimed at helping my target audience, which is people wanting to move home. I can also keep producing relevant material on this subject because I work in the moving industry and have done so for many years.

So what should I do to blow my competitor's web sites into the weeds? Guest blogging? AMR? I heard ezinearticles got Google slapped; is AM still worthwhile? Am I on the right track with Paul's and Angela's links? Should I blaze away with thousands of backlinks?

I have a long term approach to this; it's really an offline business with an online presence that makes money by moving people and we have a lot of money invested in it.
Your thoughts would be much appreciated.
#amr #backlinks #domain #month #serp #serp strategy #strategy
  • Profile picture of the author dburk
    Hi fullnoize,

    Article Marketing still works just fine, however you need to focus on quality since the Panda Update Google devalues lower quality articles. It is not just the spelling and grammar that you need to have correct, you need to focus on the presentation and layout as well.

    Guest blogging is an excellent way to get noticed as well as involvement in social communities. Don't neglect starting your own blog and invite experts in your industry to guest post.

    The bottom line is to create lots of link worthy content, post that content on your own websites, blogs, article directories, etc. and then let the world know about it through social networks and communities, promotional events and advertising.

    Establish yourself as a prominent thought leader in your industry and you will dominate the SERP.
    {{ DiscussionBoard.errors[4424425].message }}
  • Profile picture of the author fullnoize
    Thanks Don & Cadmo, I appreciate your responses and will get cracking.
    {{ DiscussionBoard.errors[4445344].message }}
  • Profile picture of the author NickWatson
    Above all else, concentrate on continually adding QUALITY content to the site...this will make your SEO efforts go a long way...and this is the part that most other webmasters struggle with...you are lucky as you have first hand experience in the industry and can easily keep creating new content...

    Add new content consistent, say once or twice a week...every week...

    Each time new content is added, update your sitemap and resubmit to Google webmaster tools...

    Make sure you have pages on your site solely dedicated to the keywords you want to target...so in your case...one page dedicated to 'Removalist Sydney' and a seperate page dedicate to 'Storage Sydney'. Each page must contain useful information on the topic and be optimized for that particular keyword. It also helps to add content on these pages that target the LSI keywords of these main keywords...
    To get the LSI keywords, just search your main keyword in the Google Adwords keyword tool, and all the "relevant" keywords are your LSI's..

    Now when building backlinks to your pages, make sure that the anchor text of the backlink matches the keyword...and then when clicked directs the visitor to that particular keyword's page...example, a link with the anchor text 'Removalist Sydney' should direct the visitor to the page you created targeting that keyword..

    Building links...I would stay away from all blog commenting and spam profile links. These links work well...but only when doing a few as you have been...dont buy spamming software and blast your site with 500,000 comments and profiles a day!

    Stick to creating good quality content that contains your links...this content can be submitted to web2.0 properties such as squidoo, hubpages, weebly, wordpress, blogger etc etc...You can even create videos using animoto and then post them to youtube...(make sure your link is in the description and that your web address is watermarked in the video)

    Part of your link strategy must be to strengthen the links you build...so after submitting all the content to web 2.0 sites...social bookmark and create links to those web 2.0 properties...

    VERY VERY important thing to keep in mind when building backlinks, is that your efforts need to be consistent - because Google measures the so called "link velocity"...so if you build 100 links a week to your site..keep doing that...dont suddenly build 20,000 links..then 2 links then nothing etc etc...
    You also need to consider "link variance" - meaning your links must come from many different sources, and be of different types...too many of a single type (e.g. profiles) looks unnatural and wont do any good..

    If you are too busy in your business to grow your site...it might be worth it to make use of the various link building services found on this forum...buy one or two such packages a week...
    Signature
    {{ DiscussionBoard.errors[4445476].message }}
  • Profile picture of the author jkthomas
    you need to follow seo strategy for your project.

    vmware esx
    {{ DiscussionBoard.errors[4445584].message }}
  • Profile picture of the author fullnoize
    Nick, that's great advice, thank you for taking the time to write such a detailed reply. You raise a good point at the end of you post relating to time - I have limited time for all this, but have the money to pay others to do some of it, like link building as you suggest.

    I'm OK with adding content (which also means writing it!), updating XML map and submitting to Google using webmaster tools but submitting it to web 2.0s then social bookmarking it all is going to blow my time budget. Can you recommend any tools that would be useful for this - do you use any yourself? I have to admit, SEO nuke X is looking tempting but may be a bit of overkill for me at the moment. AMR? It seems AMR will spin and submit but wont bookmark...

    Basically, I think I'm getting what I have to do, just not too sure about the best way of doing it that maximises results for efforts.
    {{ DiscussionBoard.errors[4445971].message }}
    • Profile picture of the author NickWatson
      Originally Posted by fullnoize View Post

      Nick, that's great advice, thank you for taking the time to write such a detailed reply. You raise a good point at the end of you post relating to time - I have limited time for all this, but have the money to pay others to do some of it, like link building as you suggest.

      I'm OK with adding content (which also means writing it!), updating XML map and submitting to Google using webmaster tools but submitting it to web 2.0s then social bookmarking it all is going to blow my time budget. Can you recommend any tools that would be useful for this - do you use any yourself? I have to admit, SEO nuke X is looking tempting but may be a bit of overkill for me at the moment. AMR? It seems AMR will spin and submit but wont bookmark...

      Basically, I think I'm getting what I have to do, just not too sure about the best way of doing it that maximises results for efforts.

      Personally i use SenukeX to generally syndicate my content (containing my lins) to other sites. I also use a custom made bot for the same purpose but to other sites...and with a slightly different strategy. I also syndicate content using AMR with a custom 14k list (no it can't bookmark)..I use Bookmarking Demon to bookmark my sites and to bookmark the links ive created. I also use Scrapebox and xRumer on the links ive created only...

      And let me tell you...even with all these tools its an extremely time consuming process! Especially because im putting out quality content.

      But the main difference between you and i is that these websites are my main income, so i can afford to focus the majority of my time on campaigns for them.

      My advice to you would be to concentrate your efforts on your main business...and simply add one or two articles to your site every week or two. Then simply buy backlink packages every so often from VARIOUS service providers.

      If i were you, id make a list of the top 5 backlinking services available (That have good reviews) - and rotate which you buy every week. One or two packages each week is more than enough. And because you are constantly changing your service provider you will get a nice diverse and more natural-looking backlink structure to your site. AND because different service providers will deliver at different times etc...your "link velocity" will also look a lot more natural...

      To get your list started, and to give you an idea of the type of services im talking about...check out this guys thread:
      (NOTE: I have no affiliation to him at all - purely to give you an idea)

      http://www.warriorforum.com/warrior-...-warriors.html


      Hope this helps...
      Signature
      {{ DiscussionBoard.errors[4455551].message }}
      • Profile picture of the author K Smith
        A few things I didn't see mentioned (please forgive if they were):

        Internal linking structure can give your site a great boost without much work. I'm no expert on this but here's a decent guide: SEO Video: How to Properly Silo Your Website!

        Also don't disregard your google local/places listing, if you aren't listed with them yet, make that a priority task. After you've done that see if you can get a few happy customers to go and post a favorable review for your service.
        {{ DiscussionBoard.errors[4473834].message }}
        • Profile picture of the author NickWatson
          Originally Posted by K Smith View Post

          A few things I didn't see mentioned (please forgive if they were):

          Internal linking structure can give your site a great boost without much work. I'm no expert on this but here's a decent guide: SEO Video: How to Properly Silo Your Website!

          Also don't disregard your google local/places listing, if you aren't listed with them yet, make that a priority task. After you've done that see if you can get a few happy customers to go and post a favorable review for your service.
          VERY GOOD point - and one I totally forgot to mention!!

          But yeah, i totally agree with you. Internal linking is very important in SEO and can help your site up the SERPS...Personally I usually use wordpress which pretty much takes care of the internal linking...but basically it comes down to having some kind of generic "navigation" available on each page of your site...and the anchor text of each link must be the keyword you are targeting...

          If you have sites with hundreds of pages, this will obviously not be practical and you will need to break the links up into logical "groups" - this is where the silo strategy comes from (I have NEVER had a site big enough to justify this strategy though) - so can not comment too much about it
          Signature
          {{ DiscussionBoard.errors[4478301].message }}
  • Profile picture of the author Matt_Johnson
    High PR homepage in context posts are the bread and butter imo.
    {{ DiscussionBoard.errors[4446958].message }}
  • Profile picture of the author brianman
    Google places and social bookmarking are things you might want to add. I bet your competitors are not leveraging social bookmarking efforts. So, if you have a network of FB and Twitter followers, just begin to post links to your online articles. That will power-up their value. But, the bottom line is you have to just keep at it. Don't stop!
    {{ DiscussionBoard.errors[4474173].message }}
  • Profile picture of the author Kenmuise
    I'm confused about something...

    GWT tells me that the average position for one of my keywords is 7.4. Why can't I ever find it in the first 10 pages? Heck I can't my site anywhere unless I literally type the name of it in search engine....any help?
    Signature

    .

    {{ DiscussionBoard.errors[4478317].message }}
    • Profile picture of the author NickWatson
      Originally Posted by Kenmuise View Post

      I'm confused about something...

      GWT tells me that the average position for one of my keywords is 7.4. Why can't I ever find it in the first 10 pages? Heck I can't my site anywhere unless I literally type the name of it in search engine....any help?
      Dunno why this may be...might have something to do with how long your site was ranked in the top 10 for the keyword...may be it was ranked top 10 for a long time, now its lost its ranking and so the "average" position is still 7.4

      May also have something to do with you being signed into your google account - when signed into google when doing a search google will return sites it thinks are most relevant to YOU - but even this normally would make your site turn up in the top 10 as a false top ranking because you visit your own site so much.

      It might even have something to do with which version of Google it is ranked in the top 10 - it may have an average position of 7.4 for a local google listing e.g. google.co.nz - where you may be searching google.com or visa versa...

      But ultimately, it would be best to keep track of your rankings with a third party tool...personally i use market samurai to track my rankings - works great

      Hope this at least steers you in the right direction
      Signature
      {{ DiscussionBoard.errors[4488562].message }}
  • Profile picture of the author m1985nehal
    Increase your website traffic with Pixel Advertising.Pixel advertising is one of the newest and most talked about advertising techniques on the Internet today. Try it now..Pixel advertising with www.MillionPixels.Co
    {{ DiscussionBoard.errors[4480050].message }}

Trending Topics