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Amazed by this Google SERP - who knows how to get this?

by Valli
24 replies
  • SEO
    • |
Please look at this Google SERP screenshot - how the HECK can you get this in Google??? :confused:

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Thanks warriors!
#amazed #google #serp
  • Profile picture of the author JamesGw
    When is that from? I've never seen that many nested results, esp with descriptions.
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  • Profile picture of the author BloggingPro
    Based off the keyword Google is displaying the most relevant results. Since you are essentially typing in the exact domain name as it appears, its displaying you the home page plus any homepages that my be related to your search.

    Now I've never seen them netted like that before. Usually they are just links.
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    • Profile picture of the author Rsberg
      Originally Posted by BloggingPro View Post

      Based off the keyword Google is displaying the most relevant results. Since you are essentially typing in the exact domain name as it appears, its displaying you the home page plus any homepages that my be related to your search.

      Now I've never seen them netted like that before. Usually they are just links.
      You beat me to the punch...I was just about to comment on how the search term is an exact match to the domain name (and one thats quite specific too, not something like bestwatch.com).

      Like you I have never seen it listed that way either...interesting.
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  • Profile picture of the author dv8domainsDotCom
    El Goog experiment, perhaps? Pretty interesting; (and I see just links when I search). Given that you see more details, AND more pages, I would wager a guess that "they" are split testing what we see in your pic, vs. what I'm used to seeing. Given that the results are all based on "exact match", it could be that they want to see what effect those "type" of results would have on the CTR of the searcher. An interesting avenue to research "how it's done", if we see more of this (definitely eye-catching, I like it, at least).
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  • Profile picture of the author Valli
    Yep, could be some sort of split testing... Screenshot is half an hour old.

    Here is another one with the key "skype". Apparently Google is testing sth. new here...

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    Greets
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  • Profile picture of the author JamesGw
    It must be. I don't have anything like that when I search for Skype or Third Wave Berlin, which is why I was asking when it was. Cool find man.
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  • Profile picture of the author MisterMunch
    I get it myself. Here is a search for the norwegian word "Gave" or gift as you guys say. Notice the autority listing with wierd results is not named gave, but is simply the page ranking on top.

    It seems like this is a different type of the old link-based authority listing.

    I see it a lot on companies as well (search on business names). I think it looks pretty ugly. But seems like first place is going to be a lot more valuable. You just need to build 10 valuable and related pages and own the entire screen.



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    • Profile picture of the author Valli
      Still not sure, if it is ugly or huge...! You are right, getting on #1 will be even more attractive and important, if Giggle decides to keep it like that..
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  • Profile picture of the author yeshuaisiam
    I hope they don't go this yahoo route. ;(
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  • Profile picture of the author garyv
    Interesting. I wonder what triggers it?
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  • Profile picture of the author Trapped
    Looks like sitelinks are now getting URL and description along with the title displayed ...
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  • Profile picture of the author EconomicalDomains
    I am not seeing this from my pc. What region of the world are you in? I wonder which areas there are testing this in and if they plan on doing it in all the markets. Interesting find.
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    • Profile picture of the author MisterMunch
      Originally Posted by EconomicalDomains View Post

      I am not seeing this from my pc. What region of the world are you in? I wonder which areas there are testing this in and if they plan on doing it in all the markets. Interesting find.
      Me, Oslo and I guess Berlin.
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    • Profile picture of the author Valli
      I am currently getting this behaviour from Germany, China (Hong Kong), Singapore, Poland, France, Portugal, Spain, Switzerland

      NOT from the Netherlands, Turkey, Panama, US (Arizona, Calif., Missouri or Texas), Canada (Quebec), UK, Russia (Moskwa), Romania, Sweden, Australia...
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  • Profile picture of the author JSProjects
    Google loves to throw a wrench into the results from time to time. They love to test things. I'm guessing you're part of a test that they're running.
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  • Profile picture of the author Eric Lancheres
    That's definitely new, weird!
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  • Profile picture of the author Josh MacDonald
    That's really weird.
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  • Profile picture of the author Sohel Parvez
    This style is new google best related Sitelinks structure.
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  • Profile picture of the author yukon
    Banned
    This search result isn't about EMDs, I had a similar search results in the SERPs yesterday for one of my own keywords (not my site). I wish I would have taken a screenshot to try & see what's going on.

    Looks like G is testing at random, I see OP screenshot returns normal Google Sitelinks now, & none of the nested links like the OP screenshot shows.

    When I did my search for my keyword, it wasn't an EMD.



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  • Profile picture of the author yukon
    Banned
    Well we know it has nothing to do with Google+.

    Out of the two screenshots already posted in this thread, one screenshot is logged into a Google account, you can tell by the little Google+ icon next to each search results description.

    The other screenshot has no Google+ icons (not logged in).

    Only 753 more possible things to test, lol.
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  • Profile picture of the author epathj
    lol,
    I've never seen google search result like this.
    Its like a ad.
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  • Profile picture of the author SimpleSEOTips
    It's been a test which Google have been slowly rolling out since April this year.
    More information here:
    Google’s 12 Sitelink Experiment Returns
    Personally I think it is very frustrating as you don't have control over what is displayed under the main results like you have within Google Webmaster tools.
    Also, with very short meta descriptions displayed within each of the results the actual meta description text becomes truncated after about 28 characters which makes it look unprofessional within the SERPs.
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  • Profile picture of the author xxxJamesxxx
    Well however you look at it. That guys gonna get a click!

    James
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  • Profile picture of the author Valli
    Well, meanwhile - considering the exp i had with it today, i think it is impeding your navigation on the Google SERP... Looks impressive, but i can see no gain usability-wise.
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