Adowrds - Does single city targeting deliver ANYthing?
- SEO |
My Adwords campaign has been up and running for some months now, and the following are its features:
I target only one city in India.
I have several product lines on offer.
Some of my ads are for individual products, and are valid only for a week.
I do not advertise on the Display Network.
I am targeting positions 3 and upwards.
I am bidding pretty well - I can see this, since every time I search for my keywords I'm up there.
However, impressions are in a few thousands, but on the whole, my CTRs fluctuated between 3% and 4%.
Conversions aren't very high either.
Then,
I added a bunch of negative keywords - it worked, and my CTR went up.
I tried taking out "budget hoggers" from campaigns and creating whole campaigns around them - it worked, and CTRs went up.
2-3 days later, I had a CTR of around 5%.
But the next day, everything was back to normal. CTRs went down. Impressions are unbelievably low. My budget just isn't being used.
Am I wrong in
a. Monitoring the Adwords account every hour?
b. Expecting results in a day of making changes?
c. Expecting more impressions, since I target just one city?
Please help!
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KirkMcD -
Thanks - 1 reply
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dgar -
Thanks
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