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exact or phrase match for google sniper

by daveyace
8 replies
  • SEO
    • |
google sniper says to go for phrase match keywords that get over 3000 searches but wouldn't it be better to go for exact, and also how many exact searches would be enough?
#exact #google #match #phrase #sniper
  • Profile picture of the author EarnersHub
    1500+ is enough. But make sure the keyword is a buyer keyword.
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    • Profile picture of the author daveyace
      for exact?
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      • Profile picture of the author NeilC
        If you want to target a specific keyword or phrase then the exact match will give you a better idea of how many visitors that specific keyword might get.

        Phrase match will include your keyword or phrase but with additional words as well so will return higher search numbers but less specific.
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  • Profile picture of the author daveyace
    so would 1500 exact be enough? and how much commission would i have to be getting for 1500 to be worth targeting?
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  • Profile picture of the author Matt Ward
    You're asking a question that only you can answer.
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    "Keep moving forward."
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    • Profile picture of the author Oggyoi
      Originally Posted by mattward View Post

      You're asking a question that only you can answer.
      It's a bit like how long is a piece of string question.
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    • Profile picture of the author daveyace
      Originally Posted by mattward View Post

      You're asking a question that only you can answer.
      if i could answer it i wouldn't be asking it
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  • Profile picture of the author Matt Ward
    What I meant by that is no one can decide what's worth your time.

    You have to consider:
    1. The keyword and whether it's a "buying" keyword. You could have 100,000 searches a month on a keyword like "free dirt" but you would probably sell zero sets of dumbbells on it, as an example.
    2. Your own site and the conversion percentage you'll get.
    3. The competition for that keyword and how high you can rank it.
    4. How much time you'll put into the site building and ranking it.
    5. What you'd consider a reasonable amount of money to make for that time spent.
    That's why no one can answer it for you. I could pull numbers out of my butt and say $1 per sale is good, but if your site gets a 1% conversion and 500 visitors a month, you're only making $5/month. That might be worth it if you spent 1 hour on the site, but probably not so much if you spend 40 hours on it.

    If I thought I could make a decent hourly rate in the long run for the amount of time spent on the site, I'd do it no matter what the monthly searches were. The monthly searches for a keyword is just one of many factors you have to consider.

    That is why it's a question only you can answer.
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    "Keep moving forward."
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