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SEO/Site Maturity?

by B Set
6 replies
  • SEO
    • |
How much impact does site maturity have on SEO? If I'm making a site and it won't be up and running for a few weeks, should I still put my site online as "under construction" and submit it to search engines? Will this have any impact for once I launch my site?
#maturity #seo or site
  • Profile picture of the author imb
    Under construction sites are a bad idea. Create substantial base content first, upload, then add more content along the way. This way Google will see your site is expanding.
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    • Profile picture of the author dburk
      Hi B set,

      Never put "under construction" on your site if you can help it. This will send a message to the SE spiders to go away and not come back for a long while.

      What you can do is put up a simple page that describes what your site is about. Add two or three paragraphs at a minimum. This will give the spiders a little bit of food and encourage them to come back.

      If possible add a little bit more content every few days. This will keep the spiders coming back until you get your full site up.
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  • Profile picture of the author scene4u
    Under construction is a bad idea. Google will scan your site see that nothing is then and will then take serious persuading before it revisits your page let alone ranks it highly.
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    • Profile picture of the author fm1234
      As mentioned above "Under Construction" is a death knell ... I'd also mention that submitting your sites to search engines is a waste of energy, but opinions on that vary.

      Because I work multiple projects, sometimes dozens under dev at once, I might pick up a domain or partially-finished site today knowing fully well that it will be months before I get the opportunity to focus on it. In such cases I will spend an hour or two putting together a largely automatic site using WP or another CMS platform with feed-driven content. This is by no means an ideal way to get a site up mind you, but it puts out something a bit better to site visitor than a parking page, and can get multiple pages indexed and ranked while I'm busy working on other things.

      If you go that route, be sure to code up a custom 404 page for when you take down the "placeholder" site -- otherwise you'll lose any benefit to the older pages being indexed.

      An advanced tip is to have the "placeholder" removed from the Wayback and other similar cache services (but not from those of Google and the other major search engines, since this will remove your indexed links fro the SERPs.)


      Frank
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      • Profile picture of the author hibernate
        Age of site is reportedly an important factor for your SE rankings, so I would put up the site and have some relevant content on it for the spiders to chew on as soon as you register the domain.
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        • Profile picture of the author AlexS
          Domain age is heavily weighted by the SERPs. If you are sitting on any domains, upload a couple of related articles and get them cached asap. Google takes into consideration the date the site is first cached, NOT when you registered it. Also, it's a good idea to register your names for more than one year to show that the site is intended to be up long term (yes, the search engines do use whois data to a certain extent).

          Setting up a quick wordpress blog is a good idea along with 2-3 posts. All you need to do is ping the blog directories and maybe add a link to the site from another site you own. This will get your site crawled and cached in no time, and you can simply upload your new site when you are ready. This way the search engines have already found your site, and will just spider the new content. You can see if your site has been cached by Google by using the google toolbar and selecting "Cached snapshot of page" from the Page Rank dropdown.

          Alex
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