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AdWords DKI - how to capitalize the second letter of a word?

by nickw90
3 replies
  • SEO
    • |
Hey,

Just a very quick question here, if I wanted to capitalize the second letter of a DKI in AdWords, is the syntax {kEyWord:xxxx} ?

The reason I'm asking is I'm trying to get "iPod" to display correctly, and not "ipod" or "Ipod". Others are doing it, so it must be possible.

Anyone got any ideas?

Thanks,

Nick
#adwords #capitalize #dki #letter #word
  • Profile picture of the author tryinhere
    How do I use keyword insertion? - AdWords Help

    your example does not seem to be on the available options.
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  • Profile picture of the author nickw90
    Thanks, I already read all the official tutorials/help guides on it. I know lots of other sites are managing to do it, so I'm just wondering if anyone can help me out.
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  • Profile picture of the author Lucid
    Originally Posted by nickw90 View Post

    Others are doing it, so it must be possible.
    Maybe they're not using DKI...

    There is such as thing as overusing a feature, not to mention abusing and not using properly, and DKI certainly falls into that category. But my understanding is that {kEyWord:xxxx} should work, as long as the resulting string conforms to all Adwords rules. Your ad wouldn't show if the term is trademarked.
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