which CPC data can you trust when establishing if a keyword is going to be profitable?

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  • SEO
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Hi.

I understand the basics of keyword research. ie. finding a keyword with a high actual search volume and a low level of competition and easy penetration into the top 10 search results.

However one element that slightly baffles me is the CPC element. I think this is the most relevant as it gauges how profitable you are going to be if you run ad sense on your site and get to the top of google for that keyword.

However google adwords cpc and market samurai cpc figures are different for most keywords, which do I trust?

And is there another way to guage a keyword or niches profitability? Something im missing here?

I would be very grateful for any help on this matter.

Thanks in advance

Sonny.
#cpc #data #establishing #keyword #profitable #trust

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