Google Dance Example (With Visual Image)
- SEO |
Here is another example of a client that we had done two link building campaigns for. The keyword gets 4,400 global exact match searches per month and has an Adwords CPC of $1.50. This is a pretty average keyword.
The client originally ranked #68 and after the first blast settled the client ranked #8 rather consistently. As you can see for about 2 days the website dropped out of Google before it consistently ranked #8.
We performed a second blast and it looks like the client's rankings fell off the map again. This is called the Google Dance. It is when Google is looking at your new links. As you can see it took a few days to recover, but the website came back stronger at #6 and continued to hold that position.
The key here is build links --> settle --> build links --> settle
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