list building with ppc/contextual ads

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is anybody list building with ppv?

I'm trying the typical squeeze page with a free offer to get optins. Anybody doing this? if so what's the best template/style for your initial offer that pops up? Big bright text telling them what they get and a link to the optin or a direct optin at the pop?

the pop page is generally very small so having the optin and pitch to get them to do so.......might be too little to graband keep their attention versus big and bold text/graphics telling them to goto optin. with this style there is an extra step though.

Which is the lesser of 2 evils?
#ads #building #list #ppc or contextual

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