Google Adwords. Experience and mistakes
- SEO |
Hello to everyone.
I've engaged in setting up and optimizing Adwords. Professional advice needed - tired to stumble on own mistakes and Google "traps".
Also (for the exchange of ''trigger a backflash'' experience) will describe my own mistakes first, which I have already solved.
In brief:
1. I have created groups on primary keys. In each group sets of keys 1-5 are extremely similar.
(Advice) 1 key phrase for a group + 2-3 textual Ads
(+) Very useful for selecting the most useful Ads
2. In each group several textual Ads. The key phrases are included in texts.
(Advice) Consider 1-2 key phrases in the Ads texts + in the URL address
(+) Improves key Quality score
3. Keys Quality - from 7 / 10 to 10/10
(Advice) Previous advices. Plus the presence of key phrases on Landing page is necessary.
(+) Google watches everything
and rewards in the form of Quality Score
4. Regularly update negative keys (according to search history ("Keywords> See search terms> All" option))
(Advice) Exclude phrases by using which you should not be searched for by your future prospects (Free, freeware, cheap, etc.)
(+) Get only targeted traffic.
5. I use the Display Network based on selected websites.
(Advice) Google has a tool - Site and Category Exclusion. Necessarily to exclude all irrelevant for you websites. (By default, all are included in Google.)
(+) Avoid tons of junk traffic and budget exceeded.
------------------------------------------
My problem now - very low traffic and click rates. I have been testing for a week already.
I tried to solve the issue by following methods:
1. Adding keys to groups. I have added all types (Broad, phrase, match) for each key. It's weird, but some say that may help (just placed them - still waiting for results)
2. Cost determined by the key type (Match - maximum, Phrase - medium, Broad - minimum bid)
For example: make wordpress theme - $0,2
"make wordpress theme" - $0,3
[make wordpress theme] - $0,4
Is that approach right? I do not know, still checking myself.
3. I raise the pay per click. The conversion is needed to be checked - but there is no data yet. Should I concentrate on the approach? - Again, I am still checking.
4. In campaign settings I set options:
"Delivery method> Accelerated: Show ads as quickly as possible"
"Ad rotation> Rotate: Show ads more evenly"
The budget is not exceeded, but the progress has been slowly looming (very slowly).
Would anyone advise the ways to increase Impressions and Clicks? What of the above I made a mistake in?
Any advice is kindly appreciated.
I've engaged in setting up and optimizing Adwords. Professional advice needed - tired to stumble on own mistakes and Google "traps".
Also (for the exchange of ''trigger a backflash'' experience) will describe my own mistakes first, which I have already solved.
In brief:
1. I have created groups on primary keys. In each group sets of keys 1-5 are extremely similar.
(Advice) 1 key phrase for a group + 2-3 textual Ads
(+) Very useful for selecting the most useful Ads
2. In each group several textual Ads. The key phrases are included in texts.
(Advice) Consider 1-2 key phrases in the Ads texts + in the URL address
(+) Improves key Quality score
3. Keys Quality - from 7 / 10 to 10/10
(Advice) Previous advices. Plus the presence of key phrases on Landing page is necessary.
(+) Google watches everything
and rewards in the form of Quality Score4. Regularly update negative keys (according to search history ("Keywords> See search terms> All" option))
(Advice) Exclude phrases by using which you should not be searched for by your future prospects (Free, freeware, cheap, etc.)
(+) Get only targeted traffic.
5. I use the Display Network based on selected websites.
(Advice) Google has a tool - Site and Category Exclusion. Necessarily to exclude all irrelevant for you websites. (By default, all are included in Google.)
(+) Avoid tons of junk traffic and budget exceeded.
------------------------------------------
My problem now - very low traffic and click rates. I have been testing for a week already.
I tried to solve the issue by following methods:
1. Adding keys to groups. I have added all types (Broad, phrase, match) for each key. It's weird, but some say that may help (just placed them - still waiting for results)
2. Cost determined by the key type (Match - maximum, Phrase - medium, Broad - minimum bid)
For example: make wordpress theme - $0,2
"make wordpress theme" - $0,3
[make wordpress theme] - $0,4
Is that approach right? I do not know, still checking myself.
3. I raise the pay per click. The conversion is needed to be checked - but there is no data yet. Should I concentrate on the approach? - Again, I am still checking.
4. In campaign settings I set options:
"Delivery method> Accelerated: Show ads as quickly as possible"
"Ad rotation> Rotate: Show ads more evenly"
The budget is not exceeded, but the progress has been slowly looming (very slowly).
Would anyone advise the ways to increase Impressions and Clicks? What of the above I made a mistake in?
Any advice is kindly appreciated.