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Making more money by owning the first page

by fin
5 replies
  • SEO
    • |
You know how the SEOC of a keyword at number 1 in google might be 10,000 if you have 30,000 searches

What if you have the same keyword ranked at number 1,2 and 3 for different pages/posts?

How much closer to the 30,000 searches do you think will land on your site?
#making #money #owning #page
  • Profile picture of the author Richard Van
    Not sure how accurate this is currently but it'll give you a rough idea.


    Having said that Googles doing something with "brands" at the moment, Google Warrior forum and any other brand and everything above the fold is them.

    It is in the UK anyway.
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  • Profile picture of the author SEOAffordable
    Richard,

    Did you see the SEO Moz study from a week or so ago? It looks like that 56% isn't close to accurate any more for the top spot. Given the number of people who re-search as well as those who click PPC listings....the top spot looks like it is worth closer to 20% rather than 50%+.
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    • Profile picture of the author Richard Van
      Originally Posted by SEOAffordable View Post

      Richard,

      Did you see the SEO Moz study from a week or so ago? It looks like that 56% isn't close to accurate any more for the top spot. Given the number of people who re-search as well as those who click PPC listings....the top spot looks like it is worth closer to 20% rather than 50%+.
      Thanks.

      To be honest, I don't think any are that accurate, it depends very much on the keyword, what the titles and descriptions are, buying keywords, browsing keywords, what mood the browser is in (in a rush or taking their time) and a myriad of other factors.

      The best thing to do is just try and grab the top three spots or more

      Out of interest, have you typed in "Warrior Forum" into Google? That and any brand gets almost everything above the fold, I've only noticed this in the last few weeks. I have an envelope company here and our brand name is regularly searched, we did have the top two spots but now have everything above and a fair bit below the fold.

      EDIT - Do you have a link you can PM me for what you saw? I'd be interested in having a look.
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      • Profile picture of the author NickWatson
        Originally Posted by Richard Van View Post


        The best thing to do is just try and grab the top three spots or more
        Yeah I totally agree here. I have tried to test the above theories, some say 50%+, others 40% and others still 20%...But it's so damb difficult to test this theory, because the actual number of searches we would base our tests on are the Google search volumes...which is anyway very inaccurate.

        The only way I can think of doing it is to run a few PPC campaigns to see how much searches you really get, then build SEO sites around those keywords an then test that way what % of searchers visit your site.

        But even then you would need to do it with a whole bunch of keywords, because as mentioned above there are plenty of other factors that will also affect it.

        So in the end, I pick my keywords based on Google's inaccurate search volumes, and simply shoot for the top 3. Amount of traffic I get varies greatly between different sites.
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  • Profile picture of the author SEOAffordable
    Nick,

    I agree completely. The one thing I should have noted is that every study, no matter how antiquated on heat maps etc shows about the same thing. Traffic doubles when you move from #3 to #2 and then doubles again when you reach #1.

    Local results and shopping results can eat into the 50%+ just as much as does the PPC ads.

    Luckily, shopping results seem easy enough to pass over time.
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