5 {{ upvoteCount | shortNum }}
5 {{ upvoteCount | shortNum }}

SEO Ramifications On Site Transfer To Wordpress

by spyder9176
4 replies
  • SEO
    • |
I am about to transfer the content from a large CMS site (800 articles) to a Wordpress site.

What will the SEO ramifications be if I re-launch my site (from CMS system to Wordpress system), while maintaining the same home URL.

What possible harmful outcomes might occur (with respect to SEO) and how I can avoid them.

Thanks Brian
#ramifications #seo #site #transfer #wordpress
  • Profile picture of the author dburk
    Hi Brian,

    If possible, you need to use the exact same URLs. If that's not possible then you need to setup 301 redirects from each of the old pages to the new ones. Anything short of these measures will be a catastrophe for your SEO efforts.
    Signature

    * Get Results - Outsource Your PPC Management |
    *     Don Burk Advertising & Marketing - www.donburk.com

    {{ DiscussionBoard.errors[410561].message }}
    • Profile picture of the author JamesFraze
      I second dburk and expound a bit:

      yoursite.com/oldpage.html has to be created as: yoursite.com/oldpage.html

      If you do something like:
      yoursite.com/oldpage.html to yoursite.com/new/structure/page.html you will lose all of the traffic that you generated.

      You can however, only take a temporary hit if you use 301 redirects to map EACH old url to the new structure, but you are still going to take at least a tempory hit. And, the 301 redirects have to stay there for as long as possible (3 months at least if you can).
      {{ DiscussionBoard.errors[410587].message }}
  • Profile picture of the author Easy Cash
    Try and make sure you use the same url's.

    Also, make sure you use permalinks in your Wordpress Blog.

    You can read more about it here;

    Permalinks Very Important For Free Website Traffic

    Basically it allows the search engines to pick up your posts based on keywords in the title of each post.
    Signature
    {{ DiscussionBoard.errors[410603].message }}
    • Profile picture of the author freetraff
      On the other side, if your old site is not that SEO trustworthy (for example, it's quite young) - then you can even improve your link structure.

      For example, it is rumored that this URL structure for your article:

      yoursite.com/article/

      is much more trusty in terms of SEO than

      yoursite.com/article.html

      ... because Google thinks that yoursite.com/article/ is a folder (by its URL structure).

      There is no super official proof from Google that folder link is much more worthy than simple URL. Still, I thought it might be important to share this info with you.
      Signature
      {{ DiscussionBoard.errors[411274].message }}

Trending Topics