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Should I Make My URL Just My Keyword... or the full post Title?

by trentonlaura
7 replies
  • SEO
    • |
Quick question about SEO in WordPress. I know that I can change the URL of my post title so I was wondering if I should leave it as the full post title, or cut it down so that it's just my keyword?
#full #keyword #make #post #title #url
  • Profile picture of the author Mark Hess
    If you're using the custom: /%postname%/ permalink structure, and you're looking to gain most of your traffic from the search engines, use just the keywords.

    There's a Wordpress plugin that will do this automatically for each post (SEO Slugs): WordPress › SEO Slugs « WordPress Plugins
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    • Profile picture of the author johnben1444
      Originally Posted by Mark Hess View Post

      If you're using the custom: /%postname%/ permalink structure, and you're looking to gain most of your traffic from the search engines, use just the keywords.

      There's a Wordpress plugin that will do this automatically for each post (SEO Slugs): WordPress › SEO Slugs « WordPress Plugins
      Mark is right, you should use your keyword as your page name if it correspond with your service/product. Alternatively, you can still have all-one-seo plugin installed and optimize your web pages individually for various keywords of your choice.

      However, it all boils down to who have the most valuable link, you or your competitor.

      John
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  • Profile picture of the author dave_hermansen
    I personally use the entire post name & have good success with that.. To me it looks kind of unnatural to use just a single keyword as a page name. Although, the tags usually get their own URLs with just the keyword and seem to rank okay, so maybe it's kind of a wash!!

    Although, I'm not really a WordPress guy, I just use WP blogs in association to my ecommerce stores.
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  • Profile picture of the author HarryPothead
    If your post contains the keyword in one flow..for instance if your keyword is "easy niche sites" and your post tiltle reads something like " how to create easy niche sites in 5 simple steps" I don't think there should be any prob in keeping the title as it is.
    But if it reads "Niche sites that you can create easy in 5 steps" then I'd stick with the keyword only.
    The only prob with keywords is that for one keyword you can have only 1 page in the latter case. In the first option you can have multiple pages..all you got to do is write the title correctly.
    Hope it helps..
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    Offering my 2 cents to the IM Community

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    • Profile picture of the author JohnMcCabe
      I usually set things up to compromise. I use the post title minus the easy stop words like 'the', 'it' etc.

      Keeps the keywords in the title, opens up longtail possibilities, and still makes sense if a human sees it.

      Edit:

      Using Harry's example above,

      "Niche sites that you can create easy in 5 steps"

      becomes

      Niche-sites-you-create-easy-5-steps
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  • Profile picture of the author Michael Nguyen
    keyword in url because it provides semantic value to the search engines
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  • Profile picture of the author Terry Hatfield
    A good example is if you go look at some Amazon links. They always have really long titles on their pages, but when you look at their url it is almost always a short keyword phrase.

    Also take note that that use hyphens between each of the words in their url.
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