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I lost $9,300 a month with one email!

by Slave1
17 replies
  • SEO
    • |
Ok, so I have read over and over here about pricing yourselves what your worth right?

Well I was asked to help out with a clients SEO for a few keywords...I took a look and it was killing me because I wanted the work so I priced it "moderate" in my mind.

I figured some on site optimization and article/backlinking would be a good start so I quoted $700 as a kick-off.

Yesterday I talked to my contact and he casually mentioned they were paying the other company $10,000 PER MONTH...yes you read that correctly.

*I think I can still wrangle this in, but now I am going back and tripling all my current prospects when they ask me for services.
#300 #email #lost #month
  • Profile picture of the author yukon
    Banned
    Tell them that's $700 per keyword, per month maintenance, which still might be short selling yourself, depending on the keyword competition.
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  • Profile picture of the author dadamson
    In my opinion, that is a strength you have just learned that not all companies make public. - You now know their SEO budget is $10K, that's great!

    Give them value and good rankings for $700 and they will realize that their current SEO company is ripping them off.

    They will come to you for more SEO and try to rank more keywords. You can even do some keyword research and pick some lucrative keywords and recommend expanding the SEO campaign to suit the new set of keywords. - This will be percieved as awesome value in comparison to their old SEO company.

    Don't just take $9K 'because you can'. - Earn it and give them $10K of value. Put yourself in their shoes and think, would I pay $10K for this, knowing what I know about the price of backlinking?
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    • Profile picture of the author imarketstuff
      great advice dadamson..
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      I MARKET STUFF

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    • Profile picture of the author yukon
      Banned
      On the other hand, I know several large business that would laugh at a $700 quote. Most large business have an exact set amount that they will spend no matter what.

      I'm not saying deliver crap, because they won't be back. I'm saying don't short sell yourself, & find out those keywords take a lot of work to rank.




      Originally Posted by dadamson View Post

      In my opinion, that is a strength you have just learned that not all companies make public. - You now know their SEO budget is $10K, that's great!

      Give them value and good rankings for $700 and they will realize that their current SEO company is ripping them off.

      They will come to you for more SEO and try to rank more keywords. You can even do some keyword research and pick some lucrative keywords and recommend expanding the SEO campaign to suit the new set of keywords. - This will be percieved as awesome value in comparison to their old SEO company.

      Don't just take $9K 'because you can'. - Earn it and give them $10K of value. Put yourself in their shoes and think, would I pay $10K for this, knowing what I know about the price of backlinking?
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  • Profile picture of the author timpears
    Oh to be in a position to be paying someone $10K a month to do my SEO work. How would it be? One of these days I hope to be able to find out.
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    Tim Pears

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  • Profile picture of the author sandrasims
    Oh I hate having the quote a project blind! Like when companies post a job ad and make you submit your "salary requirements."

    A webdesigner once told me that when clients don't want to pay she asks whether they want a job done fast, cheap or high quality. Pick two.
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    Sandra Sims

    Established marketing services website - view my Flippa website auction here!
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  • Profile picture of the author Slave1
    dadamson, I agree with you. I think that is what is winning them over because they were paying 10k a month for a "mystery" set of SEO services.

    I created a report (should I have charged for this?) with screenshots of their site what we needed to change and it has been the first time someone has provided any hard evidence.

    BTW, for almost a year at 10k per month they had only 140 back-links and 30 of them were dead!

    I hope to blow them away once we start.
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    Offering 1 on 1 SEO Coaching - I share all of my tools, strategy & templates step by step via Skype!
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    • Profile picture of the author Kay King
      Stick to the price for now - and blow them away....then tell them about "phase 2" and how much that phase will cost.

      Forget about the $10k or you'll be tempted to try to get exactly that and might be too obvious.

      kay
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      Saving one dog will not change the world - but the world changes forever for that one dog
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      Live life like someone left the gate open
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    • Profile picture of the author yukon
      Banned
      Originally Posted by Slave1 View Post

      dadamson, I agree with you. I think that is what is winning them over because they were paying 10k a month for a "mystery" set of SEO services.

      I created a report (should I have charged for this?) with screenshots of their site what we needed to change and it has been the first time someone has provided any hard evidence.

      BTW, for almost a year at 10k per month they had only 140 back-links and 30 of them were dead!

      I hope to blow them away once we start.
      Good grief @ the backlinks.

      What's the on-page seo look like, does it exist?
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  • Profile picture of the author Slave1
    Awesome looking website, but basically invisible to any search engine. I think that is why it will do well because of the amount of content and pages we can get the right keyword phrase on.
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    Offering 1 on 1 SEO Coaching - I share all of my tools, strategy & templates step by step via Skype!
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  • Profile picture of the author laurencewins
    I found I grossly under quoted writing an ebook for a client. I have just finished it and she wants me to do more but doesn't want to pay more so I am not doing them for her. She is also very difficult to work with and I hate dealing with those sort of people.

    I agree that it is hard trying to quote sometimes. I don't feel greedy and I know I do under quote myself when I know my services are worth much more.

    I have to learn how to get tougher with quoting.
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    Cheers, Laurence.
    Writer/Editor/Proofreader.

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  • Profile picture of the author ours
    I agree with dadamson. Just give them value in long run you can earn 10k per month or more than that from that client only. So focus and show them your skill.
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    Conversion Specialist- Help Improve Your Website's Conversions
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  • Profile picture of the author Targeted Traffic
    The simplest way to price a project is to charge by the hour. Rates in SEO vary with the lowest, entry level folks around $40-50, mid-tier consultants around $100-$200 and high-demand firms & people from $300-500.

    And you may set your own and varied range on such services

    Site Review + Consulting
    Hands-On Editing of Pages/Code
    Manual Link Building Campaign
    1-Day SEO Training Seminar
    Keyword Research Package
    Viral Content Development + Mktg
    Web Design, Development + Mktg
    Monthly Retainer for Ongoing SEO
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    • Profile picture of the author PimpSEO
      Billable hours FTW.
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  • Profile picture of the author Dedew
    good idea!
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  • Profile picture of the author Slave1
    I like billable hours, but if I outsource article writing it takes me 2 minutes to send the email to my contact...I guess $300 per minute will be my new rate!
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    Offering 1 on 1 SEO Coaching - I share all of my tools, strategy & templates step by step via Skype!
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  • Profile picture of the author ilee
    You can't lose something you never had. You can probably still raise the price slowly up to a satisfactory level.

    Put a frog in hot water and it'll jump out straight away
    Put a frog in cold water and slowly heat it up and it'll stay there until it dies
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