SEO Ethics
- SEO |
One question I've been struggling with is whether to start using backlink services or not. I represent my clients and if they are penalized or, worst case scenario, de-indexed, this is my fault and I am liable morally and legally.
I'm curious as to the thoughts of the WF community on this issue and paid for SEO services in general. I am fairly certain that, over time, I can rank on the first page consistently however, how my sales process is structured currently, I offer a 3 month trial at a reduced price. It's up to me in that 3 month period to make a case for my full price. As you can see, it is in my best interest to rank as quickly as possible. I am under the impression SEO services could possibly help me in this endeavor but I'm just not sure how I feel about using a service that, apparently, Google "frowns" upon. I know that the SEO industry runs mostly counter to ethics as you're trying to game a system, which is questionable ethicly in the first place, but just humor me. Your thoughts?
P.S. Also, maybe the community could post some suggestions on other techniques, that aren't as ethically questionable, to rank quicker that maybe I haven't heard of yet.
Thanks.
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