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New Google Adwords Ad Format Looks Like Natural Search Results

by John Hocking
7 replies
  • SEO
    • |
Looks like Google is testing new ad formats to make the paid adword links look more like the natural search results.

You can seen whay they look like here
New AdWords Ad Format
#adwords #format #google #natural #results #search
  • Profile picture of the author RevSEO
    Interesting share! Thanks for this, it appears that Google's doing a lot more active A/B testing with a ton of diffferent styles of layouts and formats for the SERPs/Adwords/homepage.

    Wonder how this will affect CTR for Adsense ads...
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    • Profile picture of the author John Hocking
      I agree. I would think that it would improve the click through rate but only time will tell.
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    • Profile picture of the author Lucid
      Originally Posted by RevSEO View Post

      it appears that Google's doing a lot more active A/B testing with a ton of diffferent styles of layouts and formats for the SERPs/Adwords/homepage.

      Wonder how this will affect CTR for Adsense ads...
      Google is always doing A/B testing of the ads as well as the organics. Many of these tests go un-noticed. For some reason, people always talk about the testing of ads, not the organics, surprising since most here are SEO advocates more than PPC.

      As for how this will affect Adsense, probably not for the time being, unless you notice similar changes on Adsense sites. What I suspect is that within a year or two, publishers will have more options and controls on how to show ads on their sites. So if a publisher wants to show text ads with the first line tacked on next to the title, they will be able to.
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      • Profile picture of the author JSProjects
        Not a huge fan, and I agree with the last part of the post.

        Not anything mind-blowing! Just another step towards Google potentially integrating paid ads and natural results to the point where they are truly indistinguishable. I don't think I like that idea.
        Me either. It's already hard enough. But, what can you do? Google is King.
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  • Profile picture of the author yukon
    Banned
    That is sneaky!

    Why would I need to see a cached page of an Adwords page, lol?
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  • Profile picture of the author zaccks
    yeah, this new look seems to be better.
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  • Profile picture of the author NovaPagina
    New look seems better but i agree its a lot sneaky looking
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    Nova Pagina - Portuguese IT firm || Web Development
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