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Beating authority sites having NO on-page SEO

by xhawkx
4 replies
  • SEO
    • |
During keyword research you often come across some pretty good keywords, having sufficient search volume. But for that specific keyword, you only find big authority sites sitting on the front page.

Is it easy to outrank them if those sites have no good on-page SEO, like keyword in title, description, H1 tag etc. For example, webmd, mayoclinic, NHS etc in health niche. Also, they have pretty good PR (PR3-5) and huge number of backlinks to the MAIN DOMAIN.. and "at times" to that specific page as well.. but no good on-page SEO in this case either..

Should they be taken as "HARD" competition? Or no competition since no one else is targeting that keyword for primarily commercial intents and having good on/off page SEO? How easy was it for you to beat such sites, if you have any experiences?
#authority #beating #onpage #seo #sites
  • Profile picture of the author 36burrows
    Those authority sites have 1000's of articles ranked on page 1 for a reason. Google loves and trusts them.

    Now it really depends on each keyword, but with work and dedication you can easily outrank them.

    I have one authority site ranked #1 for my main keyword, and it took quite a bit of effort to pass Webmd and alternativehealth, but I have other micro niche sites which passed Webmd no problem.

    So it's really a toss up, you just need to give it a go and see what happens.
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  • Profile picture of the author Clyde
    They can easily be beaten by building more backlinks IF you have an EMD.

    You basically have to treat each keyword on a case by case basis and do your URL analysis properly.
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  • Profile picture of the author JSProjects
    If they're optimized for the keyword / phrase you're targeting they'll be pretty tough to beat. Otherwise, not so much. If you've got an EMD + flawless on-page SEO + high quality backlinks with anchor text, you should be able to outrank them.
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