Partial anchors - how to link to avoid fines

by zecke
2 replies
  • SEO
  • |
Hi

I was just wondering how partial anchors work.
I think we all know how important is to diversify Your anchor texts to avoid google filter; especially on the first phase of domain living in Google (imo about 6 months).

I got couple questions, for example You have: phrase "bikes" and:

1. What is percentage ratio of linking with exact anchor and with partial anchors that You use ?

I mean:

50% - exact kw: - "bikes",
25% - partial with kw on the beginning: "bikes for kids"
10% - partial with kw in the middle: "how to buy bikes for kids"
10% - partial with kw on the end: "how to buy bikes"
5% - partial not exact kw: "i love my bike"

It` just my opinion and I wanna know how do You feel about it, maybe You have tested something similar to my case.

And please excuse my english, I`m a fresh warrior
#anchors #avoid #fines #link #partial
  • Profile picture of the author SimpleSEOTips
    Hi Zecke and welcome to the forum.

    In my opinion it's a bit of a "how long is a piece of string question". Even the example breakdown of anchor text diversity could be a good one to test and experiment with and then view the results to see how the strategy performs. Diversifying is very important and it should come very natural within link building and general optimisation efforts due to the fact that one webpage should target a main keyword phrase and a lot of complimentary long tail terms and synomyns.
    An approach I usually take it chosing a defined number of terms to target and then weight them in percentage importance. From these percentages I would apply the same approach to the spread and volume of the anchor texts I source within link building campaigns.

    Just my 2 cents. Hope it helps.
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  • Profile picture of the author ARVolund
    It really depends on how you setup your sites. You want your anchor text to make sense when you look at the pages on your site. There is really no reason to diversify you anchor text all that much to a very targeted page but there is to a more general page. If I had a bikes site and had a page on "how to buy bikes for kids" I would probably only use the three terms that really mattered and leave the other two out.

    "bikes for kids"
    "how to buy bikes for kids"
    "how to buy bikes"

    Other pages would get their own set of anchor text depending on the page topic. When I have a page that is targeted towards just one keyword I go 80/20 with 80% towards the exact keyword and 20% something very close. Now the main page of the site should have a nice range of anchor text taken from all the sub-pages plus your main term "bikes" but there is really no reason to waste a lot of unneeded anchor text diversity on targeted pages.
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