Ezine or Newsletter ? A couple of short questions...
- SEO |
I own a content-rich travel website about the metropolitan cities of East Asia and Australia.
I would like to create an Ezine (or Newsletter) that will be sent to my subscribers-list once a week with tips and informative articles about the destinations that my website covers (mostly about restaurants, food and nightlife in those cities : No self-promotional stuff like "what's new in our business").
My aim is to create a community of devoted readers, to whom I will be able to send commercial offers, from time to time...
Here are my short questions :
1. Should I call it Ezine or Newsletter ? Which sounds better marketing wise ? Which of the two sounds more "content-oriented" and less self-promotional ?
2. How long would you say it should be (pages) ?
3. Is it better to send it as 'normal' HTML email, or as a PDF attachment ?
Thanks a lot,
Roni
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SimpleSEOTips -
[ 1 ] Thanks - 1 reply
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RoniShwartz -
Thanks
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