what to do with outdated posts but with lots of links
- SEO |
For example, instead of trying to rank for "bad credit help" I just go for "bad credit help 2011" (just an example, not my real keyword) - it's like 5x easier than the main keyword and people who use it are seriously looking for the latest solutions.
Anyway, I am sure you can already see the problem. What happens when 2012 is near? The old 2011 posts already have good SERP ranking because I have a lot of backlinks.
The options as I see it are:
- just make new posts/pages with 2012 in it, this is not bad but of course the old backlinks are basically useless since they all link to the old posts
- use the old posts but put 2012 in the title, problem is that the url will have 2011 in it. possible trust issue with readers if they notice it and not ideal because I believe having the keyword in the url is best
- do some sort of redirect? I don't know how to do this, can someone advise?
- any other possible options?
If you were disappointed in your results today, lower your standards tomorrow.