The Perfect PPC Formula for PPC Campaign Success

by Dexx
4 replies
  • SEO
  • |
I've been told that before going hard on a campaign or product (or just for SEO on a keyword)

to run 100 clicks to a campaign or products, with a max CPC of 1% of the payout value.

That way if after 100 clicks you dont make a conversion, it's basically not worth while continuing.

i.e. $30 payout per conversions = .30 cent max bid on a campaign or keywords.

If no sale after $30 worth of PPC Spend... drop the campaign.


Is this a good formula to follow? I know Jerry West recommended runnings it at a 3% conversion rate, but I've heard aim for 1% and better then that is gold?


Thoughts?

PS -Obviously your conversion will also be based on how targetted your keyword and ad is to the target market...
#campaign #formula #perfect #ppc #success
  • Profile picture of the author Solidsnake
    Banned
    I think you need also to consider the quality of your product and how convincing is your product description.
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  • Profile picture of the author PalatnkFactor
    I think there are a lot of things to consider when testing out a campaign, but conversions is deff a good guide. 1% conversion rate from PPC is probably the average to be honest, about 1.4-1.6% conversion rate isnt bad.

    Organic conversions can be about 3-4% or so. The formula you got isnt bad at all though, deff worth a shot and see how your numbers pan out after that.

    Its also very important to look at your competition, how much you have to pay per keyword, etc.
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  • It´s not so easy to get just 100 clicks. It takes a few hours until your ads are no longer displayed. Also, some affiliate networks only show the results of the day before. You don´t know it immediately when you made a sale.
    If you have a lot of keywords monitoring your visitor stats for every keyword can be very time consuming.
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  • Profile picture of the author PPC-Coach
    I think you need to set some goals first, then run the campaign.

    Start with your target ROI for the campaign. Do you want to just breakeven? Do you want make 25%, 50%, 100% or more? Next set your budget for the campaign. Do you want to test with $100, $1,000 or $10,000? Then work that backwards to figure out how much you can spend per keyword, (for the search network) and per adgroup, (for the content network).

    Basing your decision off just 100 clicks or whatever is ok, but you might be missing a really good campaign if you cut it off too soon.

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