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New Term Banned from Google Adwords

by seofalco
5 replies
  • SEO
    • |
Hello Everyone,

I am fairly new at this web marketing, so i would like to pose a questions perhaps the experts can help?

I currently run an Adwords campaign for the HCG Diet. The term HCG has recently been banned from Google Adwords and all campaigns running promoting the product are being suspended.

QUESTION : If the term is banned, how is it possible that when you perform a search for the term hcg ( ex: hcg diet, hcg diet injections) you can still see running ads promoting the product?

My Adgroup which contains keywords related to hcg - has multiple ads with different ad copy


- Ads including HCG in the adcopy are disaproved

- Ads using keyword insertion - are approved and run but do not fully show the keyword
Ex: Ad headline {KeyWord:Weight Loss Diet}
Keyword: HCG Diet

When the ad is triggered only the Diet portion of the keyword is inserted and excludes HCG - How can this happen? Other advertisers are able to include HCG in the headline and body of the ad.

Any ideas, any help is appreciated?

Thanks!
#adwords #banned #google #google adwords #keyword injection #pay per click #ppc #term
  • Profile picture of the author cadmo
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    • Profile picture of the author paulgl
      I think you are confusing banned words with something else.

      Like how and when google displays ads.

      You can target terms, but not promote them.

      You can probably can target hcg, but better not promote it
      with diet.

      You are promoting hcg in conjunction with diet. Not allowed.

      A smart marketer would know how to do it correctly.

      And, google wants smart marketers. You don't think they are
      not going to sell ads on a well searched term like hcg?

      But weight loss, diet, AND hcg product/landing page aint gonna cut it.

      Paul
      Signature

      If you were disappointed in your results today, lower your standards tomorrow.

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      • Profile picture of the author seofalco
        Paul,

        I appreciate your insight on the subject. Perhaps I should change the focus of the campaign.

        Thanks,

        seofalco
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    • Profile picture of the author seofalco
      Thank You Cadmo for the link and article. I will continue researching the topic

      Regards,

      seofalco
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  • Profile picture of the author AdBank
    Yep;/ I spoke to a adwords rep the the other day and she said any ad with hcg in it is going to be disapproved.
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    • Profile picture of the author HardHittingAdCopy
      My sources state that Google is not longer allowing ads for anything that is considered a supplement, and scrutnizing anything that is "consumed".

      Basically, if your not a big Pharma... you'll need to start looking for alternative media.
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