If I find (mykeyword).com available,

by MTVida
4 replies
  • SEO
  • |
Now I know it's been discussed to death weather Google gives more weight to .coms vs .nets, .infos, .whatevers. The general consensus seems to say that it's negligible, so that's not what this post is about.

That said, this newbie boldly ventures to guess that finding a good keyword with an available .com domain makes it that much better. Let me explain why.

Suppose you find a good keyword, go to look up domain names, and the .com is taken, along with the .org and .net. While a .anythingelse may have the potential to rank just as high on Google, the fact that there are other domains registered with your keyword means that there will be that much more competition for the keyword it's self. Everyone else vying for that key word in their domain is probably making it their main focus in their marketing strategy. You'll be competing directly with other articles based on the same keyword, other PPC campagins, blogs, you name it.

An available mykeyword.com domain means that there's likely nobody with that keyword as their central focus. Sure, it's on people's radar. That's why the PPC competition was high, and what made you notice it. A high-traffic buying keyword with low competition is almost nonexistent in PPC. But it would likely indicate space in the market where one could operate.

One could take this strategy as an additional measure of just how competitive a keyword is. If your domain search comes back unavailable for mykeyword.com, mykeyword.org, my-keyword.net, my-keyword-for-the-love of-god.something/ANYTHING!!! Well then you know you've got some competition.

So all of this just came to me in a bit of an "Ah ha!" moment. I welcome anybody's thoughts and input, and if I really am making an ass of my self, anyone with experience is welcome to put me in my place.
#.com #competition analysis #domain #find #keyword #mykeywordcom
  • Profile picture of the author outwest
    If mykeyword.com is available that will tell you nobody is seriously targeting that kw

    however
    that doesnt mean other sites with thousand of backlinks and high PR are not getting pulled up in the top 10 in front of you

    what is the top 10 competition for the kw? that is what you should be focusing on. Dont place much emphasis on the domain name
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    • Profile picture of the author JRCarson
      I think you're just starting to realize some stuff...

      If you go into a niche, let's say "weight loss", and type it into the GKWT, then take ALL those keywords (all 800 of them) and paste them into the GoDaddy bulk domain checker, ALL those domains would most likely be taken.

      So, yes, "weight loss" is a very saturated market.

      Do the same thing with "goat grooming" and you're going to have some domains available, and it's probably not going to be very lucrative.

      So you are right, the unavailability of domains is directly proportional to how much competition is in a market.

      ...but there are always untapped keywords/niches/domain names in any market. It's just that 95% of people don't dig deeper than the "weight loss" type searches. IMO.
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  • Profile picture of the author MTVida
    Hmmm, yeah, I see your reasoning with investigating the top 10 competitors. By no means am I saying it's a fail-proof test, just another gauge you could use to asses competition.
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