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Keyword research question.

by jsanderz
12 replies
  • SEO
    • |
Hi all,
I am quite new to SEO and keyword research, I recently bought the SEObook by AAron Wall, and although it is a great read I cannot seem to get to grips with Keyword research.
I am looking for straight forward simple advice.
Please can anyone help me?
Regards
Jeff.
#keyword #question #research
  • Profile picture of the author chrisc58
    Hi there,

    I hope the information below helps.

    Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

    As an Internet Marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

    The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

    Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword surfing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

    I hope the above information is of use to you.
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  • Profile picture of the author naonline
    Jeff,

    1 quick keyword research tip - go to ezine articles and look at the most viewed articles in your niche. View the page source and get the keywords for the article. Also look at the page source of the top ranking sites in your niche. Scrape together a list then put them into the google keyword tool to expand your list.
    This will get you started. Try these sites as well.

    Wordtracker
    Spyfu
    KeywordSpy

    NIck
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    • Profile picture of the author jsanderz
      Hi chris,
      Thanks for the info, after reading some of Aaron Walls book I am grasping SEO, but it's a bloody long book.
      Nick,
      Thanks for tips and sites, what I would like to add, is that I have been reading Stoney deGeyters article, "Achieving SEM Success Through Keyword Research", it is a great read but a bit to indepth (22pages from his website) for me.
      Regards
      Jeff.

      P.S. sorry I can't display the link but until I have 15 posts, I am not allowed.


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  • Profile picture of the author alby
    Keyword research basically means , what keywords your potential clients would put in for your product/service and ultimately to find your website. I have used google's own keyword tool which also give numbers of searches. just make sure you use the exact option , to give you more accurate figures
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  • Profile picture of the author IowaGal
    Originally Posted by jsanderz View Post

    Hi all,
    I am quite new to SEO and keyword research, I recently bought the SEObook by AAron Wall, and although it is a great read I cannot seem to get to grips with Keyword research.
    I am looking for straight forward simple advice.
    Please can anyone help me?
    Regards
    Jeff.
    When you do keyword research, you are researching those words and phrases that people are typing into a search engine in order to find what they want.

    Some of these words will be competitive. This means that they're A) searched on a lot and B) contain a lot of web pages that are competing for that term.

    Some of these words will not be competitive. This means that A) they're not searched on a lot and B) they don't have a lot of competition.

    These less-searched on keywords and phrases are what's called "long tail" keywords. They're called "long tail" because the search phrase itself appears to have a long tail like so:

    buy x5160 blue widget in Oceanside California

    LSI (Latent Semantic Indexing) is nothing more than using words and phrases within the content you're creating that relate to the keyword you have chosen for that page.

    If you chose "blue widgets" as your keyword then you would use words and phrases related to that blue widget.

    - Kristine
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    • Profile picture of the author ebuyer123
      It is a very time consuming process if you are doing it via a more conventional way. I used to spent days or weeks on keyword research & segmentation.

      Now I am more on "doing it smart, but hard" by using various advanced keyword spying, analysis & monitoring tools/software.


      Basically, by using these keyword tools, I can be more accurately and quickly guess and compare which keywords or webpage converts better (i.e. and make me $$$$$) like the hot potatoes...


      As I can quickly learn which **keywords** are profitable, and use them to build numerous money sucking websites & landing pages, this allows me to slashing PPC cost & SEO time dramatically.
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      • Profile picture of the author Foresights
        I use ppckeywordspy as well.
        The tool allows you to see anyones Adword keywords they're using and bidding on!

        Suggest that you go and download the tool while it's still
        free, because I am guessing it won't be free for long.

        You can get the free version here:

        http://www.ppcwebspy.com/downloads/?freespy

        Enjoy!

        - Vince
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        • Profile picture of the author jsanderz
          Thanks to everyone for their help and advice, I have just installed PPCWebSpy, well here goes.
          Regards
          Jeff.
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  • Profile picture of the author Oracle_320th
    1. use ppcwebspy.com (FREE)
    2. don't worry about competition
    3. look for keywords when your ads competitors have been online for 7 days or more.
    4. look for the keywords that sell
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