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Simple technical question about 301 redirect and juice

by nesvarbu
3 replies
  • SEO
    • |
Hey,

Suppose i have two urls on same domain.

mydomain.com/something1
mydomain.com/something2

Recently i had to make a change and did 301 redirect from something1 to the new something2, but all backlinks pointed to something1.

My question: Will link juice from something1 pass to something2 after redirect? Will something2 rank as good as something1 did?

Thanks
#301 #juice #question #redirect #simple #technical
  • Profile picture of the author stephencammeron
    Yes and yes.
    Signature

    "People who rely on just a couple of concepts, only shows how clueless they are."

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  • Profile picture of the author Chris Sweeney
    Will link juice from something1 pass to something2 after redirect?
    Yes it will flow through something1 to something2.

    Will something2 rank as good as something1 did?
    Yes it should, as long as your on-page SEO factors on the new something2 are as strong as what they were on something1. You may dance a little bit, but you should ultimately settle where something1 originally was. Keep in mind, though, there may be a bit of a reduced effect of the links pointing at something1 and flowing through to something2. Therefore, if you rank a few spots behind where something1 originally was, you should build some links to something2 to ensure that any lost juice is reinstated.
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    • Profile picture of the author paulgl
      There is no way to tell if they will rank the same.

      You are obliterating a page. It's gone. You are
      creating a new one. 301 or not, it's not the same.

      Too many people think a 301 is magic or something.

      The old page will rank for a long, long time, if it ranks
      now, that is. There is no set time as to when google
      does anything to the new page. Yes, people will be
      forwarded to new page. But that's not such a great
      prospect if people are looking for something different.

      "Link juice" is an iffy proposition. If old links gave any juice
      now, over time the juice will dry out.

      No way is a new page going to be the same as an old
      page right out of the box.

      I have been 301'ing a domain.com to domain.com/keyword
      for a long, long time. And yet, the domain.com is still in
      the search rankings on google.

      People need to fully understand what a 301 redirect does,
      and most importantly what it does not. It does not make
      the new page the same as the old one in rankings.

      You do a 301, in reality, so that it does not matter if people
      find one or the other. That's really what you want.

      Paul
      Signature

      If you were disappointed in your results today, lower your standards tomorrow.

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