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How Page speed affects Ranking?

by seoforgoogle
10 replies
  • SEO
    • |
Hello Warriors,

I have question about page speed.

Can page speed affects ranking in SERP?

One of my site which was on 2nd page of Google before 1 month. Now Google not showing even in 500 results. I checked my sites homepage speed on Page Speed Online, then it shows 42(out of 100) means very slow.

So anyone knows about this?

Thanks
#affects #page #ranking #speed
  • Profile picture of the author winsoar
    I've got a feeling that the Google Toolbar may report back to Google how fast pages load and this can have some bearing on rankings. Google want to deliver a fast experience to their users, so it is well worth ensuring that your web host has a good connection.
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    • Profile picture of the author JDArchitecture
      Yes, load time is one of the many factors effecting search rank.
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      • Profile picture of the author Matt Baker
        Originally Posted by JDArchitecture View Post

        Yes, load time is one of the many factors effecting search rank.
        Yes I agree with you. Slow sites may be penalized by search engines.
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  • Profile picture of the author nicktyler
    Speed is definatley a factor for user experience and Google is trying to give the best user experience in it's results. Therefore it's not unreasonable that speed could eb a ranking factor.

    I would suggest that not only having a fast loading site to be benificial but having a very stable and consistently fast loading site.
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  • Profile picture of the author mint20
    Site speed is a ranking factor in Google's algorithm. Here are a few points that describe how site speed affects ranking:


    1. 1. Users generally avoid those sites that take longer time to load.


    2. 2. Slower sites may find themselves slipping in SERPs.


    3. 3. Faster sites are more easily indexed by Google; this can help improve your SERP ranking.
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  • Profile picture of the author iamnotfrankkern
    Matt Cutts Blog Article

    “fewer than 1% of search queries will change as a result of incorporating site speed into our ranking. That means that even fewer search results are affected, since the average search query is returning 10 or so search results on each page.”… “Compared to those signals, site speed will carry much less weight.”
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  • Profile picture of the author Ace1337
    I got an increase in visitors when I moved one of my big sites to a dedicated server. I also did some backlinking so I'm not sure if it was site speed alone that affected my ranking.

    But I know my CTR increased when I changed to dedicated.
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  • Profile picture of the author hannahraasch
    Yes, It is. But more important thing is that its affect your conversion ratio.

    Research shows that website conversion rates are improved when a website is lightening fast, as people spend less time waiting and more time browsing in their task -based mindset.
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  • Profile picture of the author hashbury
    I believe load time is a factor in googles algorithm from personal experience. While I dont think it is a major factor, it still plays a small role.

    However the main thing your load time is going to effect is your visitors and conversions.
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  • Profile picture of the author Andrew mark
    Yes Page speed does matter in SERP in Google algorithm.so it is useful and getting improved on ranking factor.
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