Tracking PPC Keywords

2 replies
  • SEO
  • |
is there a way or platform that allows you to see which keywords are making you money and which keywords are costing you money in PPC (adwords/adcenter)? thanks in advance.
#keywords #ppc #tracking
  • Profile picture of the author thecableguy
    You could do it with Adwords, but you'd have to be able to place a tracking pixel on the page following the submission of the order or action. Some of the CPA networks allows you to do it. As I understand it for the keywords with enough search volume you'd want to track the keyword individually, which would mean having to place the keyword in it's own Adgroup. Not sure of the exact process of tying Adwords into the pixel though.
    {{ DiscussionBoard.errors[4868483].message }}
  • Profile picture of the author C Rebecca
    You can do this by using Google Adwords.

    Also you can connect your Adwords account with Google Analytics account.

    Apart from this, you can track your PPR campaign using 'Keyword Country'. Along with your own data, it provides you PPC data of your competitors.
    Signature

    FREE 30 minutes of Ecommerce Marketing consultation. Consulted clients like Overstock.com, About.com, Lowe's and more...
    Book at: hello@techzui.com

    {{ DiscussionBoard.errors[4870626].message }}

Trending Topics