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Short Tail Keywords & Google's Personalised SERPS

by JamesMio
2 replies
  • SEO
    • |
Hi All,

Sorry for making my first post a question, hope someone's able to help.

I'm finding it trickier these days to perform accurate keyword research, particularly for geographic sensitive phrases, especially because of the way Google personalises the results based on the searcher's location.

I'll give you an example, say I'm looking to optimise for a local garage in Dundee.

Traditionally, I'd bunch all the short tail, highly competitive stuff (e.g. Car Repairs, Engine Repairs, Car Services etc) into one group, and the longer tail/geo targeted stuff (e.g. Car Repairs Dundee, Car Servicing Dundeed) into another.

My dilemma is, is it actually worth putting more emphasis than before into these short-tail, non geographic keywords than before - based on the assumption that if the searcher is local to the website's listed address, then Google may prioritise their site for a short-tail search term, such as 'Car Repairs'...?

Hopefully I've made sense with that question - any help or guidance will be greatly appreciated.

Cheers folks,
JM
#google #keywords #personalised #serps #short #tail
  • Profile picture of the author wowcolombia1
    i didnt understand your question.
    Can you explain it better?
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    • Profile picture of the author JamesMio
      It's Ok, actually by trying to re-phrase my garbled question, I think I've pretty much sussed it out. Might as well add it here in case it's of any use for future readers.

      For geographic specific search terms, I think I'll need to use & optimise my Google Places page (e.g. Car Repairs Dundee").

      And concentrate on shorter tail keywords for my main site (e.g. Car Servicing).

      These aren't great examples, but I 'think' I've managed to get it right, in my head at least.

      Cheers all the same.
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