Is there some kind of new SEO going on with this site

I mentioned a site I saw on google about a month and a half age because the site was less than a year old and was on page 1 position 1 for a very competitive keyword and market. A few people said the site could be there because of something google was doing and sometimes because it was new it will show up there but it has been there for a month and a half now and I just can't understand why. I ran the home page through TT and it only gets a B. The site has no meta description no meta keywords although we know meta keywords don't mean much anymore. The site has no what I would call menu bar like most sites have and even has a page called sample page telling why they don't have an about us page, but it has a box filled with different size print listed as tags which takes you to different pages in the site none of which has a meta description. The site looks a lot like my site which people here on WF said looked like a do it yourself site. The site has less then 60 backlinks and page rank of 2 and is like I said on page 1 position 1 while the site in position 2 is a pr 5 with about 1500 backlinks. I have looked over this site many times and just can't understand for the life of my why this site is here. I would like everyone to check out this site and even more so people doing this for a long time who has great success with this stuff because this site doesn't follow all the things that we all are told need to be done to get to this position. Is this some new kind of SEO not having a menu and just having a hodge podge of words in a box acting like a menu. Because if it is then we all need to know how it works and how to do it. the site is www dot acaffeitalia.com. I put it here like this because it changed when I put it in normally