14 {{ upvoteCount | shortNum }}
14 {{ upvoteCount | shortNum }}

Scaling MFA to Authority Model

by hamburglar
12 replies
  • SEO
    • |
Hey Guys,

I wanted to get your input on this.

I started adsense with the whole xfactor craze 2 years ago. Made around $30/day then everything crashed. I forgot about it, got busy with a new job. Now I have about 10 domains left that bring $1 a day. I just got 1 ranked to pos 1 in google and brings about $2 - $5/day.

I have been adding content daily trying to get the site up to 20 pages of content then I will add content as I go along.

I am running into some issues because the content is getting limited.

1) Should I start addressing broader topics? (I am not concerned about keywords here but rather providing good valuable unique content to the visitors. My pageviews have doubled in the last month since I started to add content)

2) How will addressing broader topics effect the brand/credibility of the site?
i.e. if my domain is "blueishtotebags".com and I start writing about any "tote bags" or "bags", then will that tarnish my brand with visitors?

My focus is to really create helpful and content rich websites that will last in the long run as I have learnt from the past.

Thanks in advance.

Regards,
H
#authority #mfa #model #scaling
  • Profile picture of the author Daniel Wilson
    [DELETED]
    {{ DiscussionBoard.errors[5025851].message }}
    • Profile picture of the author hamburglar
      Originally Posted by Daniel Wilson View Post

      Scale your niche up and don't worry about domain name. Domain name should not interfere with your content.

      Just do a lot of quality content. It is true that MFA sites have no future.
      Thats what I am focusing in on. I just write content everyday for that broad topic. I just make sure to write an attractive title and good content.

      Thats the name of the game. Some other competitors that rank higher than me have adsense all over the their site. Makes me wonder why google hasn't de-index them yet. I guess the same reason my one pager haven't.

      Time to focus on making each site at least 25+ pages. I hope each site can get to at least $2 - $5/day.
      Signature
      Online-to-offline conversion tracking... coming soon!
      ___________________________________________
      {{ DiscussionBoard.errors[5026041].message }}
      • Profile picture of the author hamburglar
        I want to make this thread my journey to making them authority and earning more revenue as a result.

        Took stock of all my 10 websites.

        I have 10 Micro Niche and 1 authority site I am building.

        Steps to convert to authority.

        - Research 10 article titles for each domain
        - For each article find LSI keywords, news items and content articles.

        Todays earning $ 1.63 from one domain.
        Signature
        Online-to-offline conversion tracking... coming soon!
        ___________________________________________
        {{ DiscussionBoard.errors[5037013].message }}
  • Profile picture of the author stephenwaldo
    Oh Xfactor sites...What fun. I remember those. I'm glad to see a fellow Xfactor-er around.

    Ha. Good times.

    Anyways, to answer your question, my best advice is to go ahead and add content to each domain, as you planned, but do your best to schedule out posting. Consistency is important to Google, and one of the best ways to avoid seeing significant rankings drops is to be careful how much you do at once. Big bursts of either links or content aren't nearly as effective as a steady drip. To Google, Consistency = Trust.

    Also, I would advise you diversify from Adsense at least a little bit. Build a list or something...It's really hard and even if you don't have any products to sell you'll atleast be able to encourage recurring clicks, and if anyone ever wants to advertise this could come in handy.

    As for the questions regarding broadening your topics, I would advise that you DO go ahead and go that route unless it would create overlap between your websites. For example, if you have 2 sites, greenwidgets.com and bluewidgets.com, you wouldn't want to write about green widgets on bluewidgets.com and vice versa. This is the kind of duplicate content that DOES get penalized.

    I applaud you for getting back into this...Those Xfactor sites really have the potential to make some money if you take time to grow them out a bit. More content and more promotion, that's all you need to do.

    I'll look forward to seeing your success!

    Kindly,
    - Stephen
    Signature
    Need an awesome ghostwriter to fill in for you?

    Check out StephenWaldo.com
    {{ DiscussionBoard.errors[5037275].message }}
    • Profile picture of the author hamburglar
      Originally Posted by stephenwaldo View Post

      Oh Xfactor sites...What fun. I remember those. I'm glad to see a fellow Xfactor-er around.

      Ha. Good times.

      Anyways, to answer your question, my best advice is to go ahead and add content to each domain, as you planned, but do your best to schedule out posting. Consistency is important to Google, and one of the best ways to avoid seeing significant rankings drops is to be careful how much you do at once. Big bursts of either links or content aren't nearly as effective as a steady drip. To Google, Consistency = Trust.

      Also, I would advise you diversify from Adsense at least a little bit. Build a list or something...It's really hard and even if you don't have any products to sell you'll atleast be able to encourage recurring clicks, and if anyone ever wants to advertise this could come in handy.

      As for the questions regarding broadening your topics, I would advise that you DO go ahead and go that route unless it would create overlap between your websites. For example, if you have 2 sites, greenwidgets.com and bluewidgets.com, you wouldn't want to write about green widgets on bluewidgets.com and vice versa. This is the kind of duplicate content that DOES get penalized.

      I applaud you for getting back into this...Those Xfactor sites really have the potential to make some money if you take time to grow them out a bit. More content and more promotion, that's all you need to do.

      I'll look forward to seeing your success!

      Kindly,
      - Stephen
      Hey Stephen,

      Appreciate the input.

      None of my websites overlap. They are all separate niches. I have been researching the niche's like crazy (on forums) etc.. to find relevant topics that people are looking for.

      I was going to let go of all the xfactor sites because I wasn't "honest" with the content as it was just about earning a buck. But when my renewals came up, I thought it be an oppurtunity to learn if I expanded them into authority.

      I had about 40 domains and cut them all down to 10. This way I am focused and can create good content. I am tracking everything I can about these 10 sites to learn as much as possible. Then I can apply this to my main authority site that I am building which is a passion of mine.

      Adsense is all about traffic which makes me nervous because I depend too much on Google. Hence your idea about the newsletter is great, but I have never created a newsletter before. I am going to research and try it out.

      I just have keep adding valuable content.

      The more I research for my articles the more I realize that content everywhere is the same. The articles are titled and written in a way that grabs the reader.
      Signature
      Online-to-offline conversion tracking... coming soon!
      ___________________________________________
      {{ DiscussionBoard.errors[5037500].message }}
      • Profile picture of the author stephenwaldo
        Originally Posted by hamburglar View Post

        Hey Stephen,

        Appreciate the input.

        None of my websites overlap. They are all separate niches. I have been researching the niche's like crazy (on forums) etc.. to find relevant topics that people are looking for.

        I was going to let go of all the xfactor sites because I wasn't "honest" with the content as it was just about earning a buck. But when my renewals came up, I thought it be an oppurtunity to learn if I expanded them into authority.

        I had about 40 domains and cut them all down to 10. This way I am focused and can create good content. I am tracking everything I can about these 10 sites to learn as much as possible. Then I can apply this to my main authority site that I am building which is a passion of mine.

        Adsense is all about traffic which makes me nervous because I depend too much on Google. Hence your idea about the newsletter is great, but I have never created a newsletter before. I am going to research and try it out.

        I just have keep adding valuable content.

        The more I research for my articles the more I realize that content everywhere is the same. The articles are titled and written in a way that grabs the reader.
        Yeah, I mean, eventually you realize that if you adopt the form of writing that most people use, which is to say they just search EzineArticles and top 10 on Google for their article keyword and go from there, you're going to eventually run out of information. From that point if you want to keep going you really have to get creative and start coming up with your own information.

        Ironically, once you start pioneering new things in your niche is usually when you start getting legitimate attention without any promotion on your part.

        I think 10 domains is a manageable amount. My advice would to be take a week and create a full content map for each website. Take an hour and do in depth keyword and topic research, and brainstorm as many article ideas as you can. I find that doing it in one sitting helps me get further into my 'thought branches' if that makes sense.

        This allows you to pre-divide your website up into categories (much easier down the road) and you know exactly how each piece of content relates to the others on your site.

        The way I usually do it in WordPress is have all my keyword articles divided into categories, and then have a blog category that I throw all my non-keyword targeted content into. In addition this gives me the freedom of mind to not really feel bad about writing on non-keyword subjects (as many people do), because usually the payoff is readers love that stuff - It's the stuff they haven't heard before and it keeps them coming back.

        Plus, you virtually always get long-tail traffic if you do any promotion at all, even on an article that's not even remotely SEO optimized.

        As for the newsletter, even if all you do is send people an email everytime you post a new piece of content on your site that's better than nothing; at least they'd be returning visitors. But if you can create some sort of incentive and then promote affiliate products (or your own!) then that's just gangbusters.

        Hope somethin' in there helps.

        Kindly,
        - Stephen
        Signature
        Need an awesome ghostwriter to fill in for you?

        Check out StephenWaldo.com
        {{ DiscussionBoard.errors[5042148].message }}
  • Profile picture of the author JoshuaG
    Nothing wrong with expanding the topics of your content as long as its still relevant to the general topic of your site.

    If its not relevant I would bet your rankings will suffer.
    Signature

    {{ DiscussionBoard.errors[5037361].message }}
  • Profile picture of the author yukon
    Banned
    IMO, you would be better off to focus on your best performing niche sites, then scale them up as large as possible with new content.

    I've done well by saturating a single niche.

    Sell-off any sites earning the least amount of money, invest that money back into your best earning sites (new content, etc...).
    {{ DiscussionBoard.errors[5039045].message }}
    • Profile picture of the author hamburglar
      Originally Posted by yukon View Post

      IMO, you would be better off to focus on your best performing niche sites, then scale them up as large as possible with new content.

      I've done well by saturating a single niche.

      Sell-off any sites earning the least amount of money, invest that money back into your best earning sites (new content, etc...).
      Hey Yukon,

      That is a great point. That is what I did. I looked at my domain list and just saw the ones that have good potential to earn and rank. i want to give these 10 a fair shot to rank on the first page then check the earnings factor.

      I never ever did SEO for these sites and just let them be. Now I am trying to get them on the first page to see their earnings. Then I will evaluate and get rid of the ones that don't earn.


      Were your sites also MNS that you expanded or much broader keywords?
      Signature
      Online-to-offline conversion tracking... coming soon!
      ___________________________________________
      {{ DiscussionBoard.errors[5041467].message }}
  • Profile picture of the author FraserC
    Hey HB, if you've got a spammy-sounded exact match domain, I'd probably start again with a more branded domain. There's only so far you can take a domain like that - not far enough to turn into a real authority site.

    This is the warriorforum.com, not cool-online-marketing-discussion-forum.com. Brand matters.

    You want to get every step right, so you start with a great domain and build up your authority and community from there.
    {{ DiscussionBoard.errors[5041682].message }}
  • Profile picture of the author Ronno99
    Or just keep your little niche sites as-is and use them as little feeder sites to the new, bigger and higher quality money sites.
    Signature
    www.qirina.com - FREE Keyword Intelligence to fix your on-site SEO and learn about your neighbors
    Now available in English and French
    {{ DiscussionBoard.errors[5041841].message }}
    • Profile picture of the author yukon
      Banned
      Originally Posted by Ronno99 View Post

      Or just keep your little niche sites as-is and use them as little feeder sites to the new, bigger and higher quality money sites.
      The problem is, most guys that built xfactor MFA sites built a bunch of small sites in random subjects (keywords). They picked anything they could get their hands on.

      Not much point in sending random traffic to unrelated sites.

      If you was a guy searching for snow tires on site-a would you follow a link on site-a pointing at site-b for:

      roller-skates-for-girls-under-12.com

      (Lol, I hope not)?
      {{ DiscussionBoard.errors[5041936].message }}
      • Profile picture of the author hamburglar
        Originally Posted by yukon View Post

        The problem is, most guys that built xfactor MFA sites built a bunch of small sites in random subjects (keywords). They picked anything they could get their hands on.

        Not much point in sending random traffic to unrelated sites.

        If you was a guy searching for snow tires on site-a would you follow a link on site-a pointing at site-b for:

        roller-skates-for-girls-under-12.com

        (Lol, I hope not)?

        Man...y'all gettin me a bit nervous.

        None of my domains have a dash in them and are only 3 words. I am using these 3 sites as a testing playground.

        I do have one website that is an authority site I am building. I have around 50+ pages(I add new content every 2 - 5 days). The Exact match on the search is 25k monthly. But that website is nowhere to be found and I think that niche is not good for adsense. i get about 20 unique's a day on that site but no earnings from adsense as yet . Maybe my niche selection is just strategy is wrong

        Oh well, I hope to learn from these 10 sites and apply to broader niche sites.

        I have 10 websites with Exact Match search from 800 - 2k a month.
        1 website: 25k exact searches a month

        Edit:

        Plan of Attack. I am going to focus on 1 - 2 site(s) a month to get them ranked and add content.

        Site 1.
        Exact searches a month: 880
        Google Rank: #1
        Earnings: $2/day.

        Keep adding content to retain position,.

        Site #2
        Exact Searches(ES): 3000
        Google Rank: #20
        Earnings: 0

        Site #3
        ES: 1000
        Google Rank: #10
        Earnings: 0

        Going to focus on these 3 sites for the next month to squeeze some earnings out.
        Signature
        Online-to-offline conversion tracking... coming soon!
        ___________________________________________
        {{ DiscussionBoard.errors[5042177].message }}

Trending Topics