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Permalink Structure Change

by va_mom
12 replies
  • SEO
    • |
Hello.. My client's blog's permalinks are not friendly urls. If we will change those, will it affect the backlinks the blog already has? What is the best thing to do?

Thanks in advance. :-)
#change #permalink #structure
  • Profile picture of the author TalG18
    Yes it will effect.
    when you will change you permalink, the backlinks for the old address will be dead.
    You should about how many backlinks you have to these posts, because good permalink is kind of basic thing.

    If you have good results at Google without nice permalinks, you should leave it like that, but if you are stuck I think you should consider that.
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  • Profile picture of the author doti04
    Originally Posted by va_mom View Post

    Hello.. My client's blog's permalinks are not friendly urls. If we will change those, will it affect the backlinks the blog already has? What is the best thing to do?

    Thanks in advance. :-)
    If you are using wordpress and for now your links is look like this "yourdomain.com/p=1" and you will change your permalink to "yourdomain.com/post-title" than your first and the second link will be same if you enter to the both of them manually you will be redirected to the "yourdomain.com/post-title"
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  • Profile picture of the author mosthost
    Why bother? Keywords in the URL cannot be that important.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by mosthost View Post

      Why bother? Keywords in the URL cannot be that important.
      Then why are you stuffing keywords in your domain name, in your forum sig? :rolleyes:
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      • Profile picture of the author mosthost
        Originally Posted by yukon View Post

        Then why are you stuffing keywords in your domain name, in your forum sig? :rolleyes:
        Say what, my man?
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  • Profile picture of the author doti04
    Keyword in URL is very important for SEO
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    • Profile picture of the author mosthost
      Originally Posted by doti04 View Post

      Keyword in URL is very important for SEO
      Tell that to YouTube!
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  • Profile picture of the author chandan_dutta
    Originally Posted by va_mom View Post

    Hello.. My client's blog's permalinks are not friendly urls. If we will change those, will it affect the backlinks the blog already has? What is the best thing to do?

    Thanks in advance. :-)
    Yes it will affect. But you can fix this without hurting your client's site.

    There is one Worpress Plugin: WordPress › Simple 301 Redirects « WordPress Plugins

    Simply redirect all old URL to properly formed URL. This way old URL won't lose any link juice and it will be passed to new URL.

    Also make sure to create one Google Webmaster account and verify both the site so that Google come to know about the changes.

    Hope that helps.

    Regards,
    Chandan
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  • Profile picture of the author webdevpro
    Best way of changing the url structure and to keep the old PR is to use 301 redirection techniques. There are low chances if somebody had pasted the permalink on their site as in most of the case the main url is shared.
    Signature
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  • Profile picture of the author WPBounce
    You should definately do 301 redirects to new urls. It will pass the link juice.
    Google respects 301 as far as I know.
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  • Profile picture of the author LinkingService
    Use a 301 redirect so that search engines know that page has been moved to a new url structure. Add the site to Google Webmaster tool to keep a track before proceeding.
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