What's your take on "do-follow" or "no follow"?
- SEO |
I was wondering what will be your take on the age old discussion and debate on "do follow" vs. "no follow" links when it comes to blog commenting and also Page Rank vs. SE rank.
Official Google best practices in link building say:
"a good way marketing technique is to get involved in the community around your topic. Interact and contribute on forums and blogs. Just keep in mind to contribute in a positive way, rather than spamming or soliciting for your site. Just building a reputation can drive people to your site. And they will keep on visiting it and linking to it."
However, I was unable to find anywhere mention in Google official blog about the follow types. To me this is more like people assuming their own perceptions about the utility of the follow types when building links.
Here's what I researched from Google official blog about the "no follow" type links:
"We don't follow them. This means that Google does not transfer PageRank or anchor text across these links. Essentially, using nofollow causes us to drop the target links from our overall graph of the web. However, the target pages may still appear in our index if other sites link to them without using nofollow or if the URLs are submitted to Google in a Sitemap. Also, it's important to note that other search engines may handle nofollow in slightly different ways."
So, if I understand correct. The no follow attributes don't pass "PAGE RANK" and that has nothing to do with Google SE position ranking. They didn't mention anywhere that they discount those links for SE ranking. So there is another myth. High Page Rank = More SE rank.
We have seen enough evidence how a certain website with less PR ranks for high traffic keywords.
Example: If I search Google.com for kw "cheap flights" I get result like beolw:
Position 1 - cheapflights.com - PR6
Position 2 - skyscanner.net - PR4
Position 3 - kayak.com - PR7
Any good interpretation with facts will be highly appreciated.
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