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Why my campaign is not getting nor impressions nor clicks?

by patadeperro
9 replies
  • SEO
    • |
I have created 2 campaigns on the display network, no more than 100 keywords each campaign $20 daily budget and a CPC of $1.3 per click, I think those are good numbers for a HR and Marketing campaigns, I send the traffic to a couple of squeeze pages, but I am getting ZERO impressions any idea why?

REgards.
#campaign #clicks #impressions
  • Profile picture of the author arnold55
    Originally Posted by patadeperro View Post

    I have created 2 campaigns on the display network, no more than 100 keywords each campaign $20 daily budget and a CPC of $1.3 per click, I think those are good numbers for a HR and Marketing campaigns, I send the traffic to a couple of squeeze pages, but I am getting ZERO impressions any idea why?

    REgards.
    if you are meaning google content networks when you are saying display network, and you are sending them to a squeeze page two things in my experience are going to happen.

    1. they will never be placed..and
    2. you will be getting an email from google explaining their quest for a great experience for their searches and your site does not meet that criteria so this is a warning you are about to be removed...

    don't take it personal.....and like i said this is from personal experience.

    you can use 7search.com to do what you are trying to do. this works really well and is extremely cheap compared to google.

    now, if the display network you are referring to is something other than googles content network.....never mind...

    arnold55
    mike reynolds
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    • Profile picture of the author patadeperro
      Originally Posted by arnold55 View Post

      if you are meaning google content networks when you are saying display network, and you are sending them to a squeeze page two things in my experience are going to happen.

      1. they will never be placed..and
      2. you will be getting an email from google explaining their quest for a great experience for their searches and your site does not meet that criteria so this is a warning you are about to be removed...

      don't take it personal.....and like i said this is from personal experience.

      you can use 7search.com to do what you are trying to do. this works really well and is extremely cheap compared to google.

      now, if the display network you are referring to is something other than googles content network.....never mind...

      arnold55
      mike reynolds
      Thanks for your answer, yes I was talking about the content network, I remember before you were able to send traffic to landing pages whit no problem, because there is no quality score there, as long as you have more than 1 page everything use to be fine, nevertheless I dont know what is going wrong
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  • Profile picture of the author seohacker
    Why dont' you try adwords on search instead of the display network?
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    • Profile picture of the author patadeperro
      Originally Posted by seohacker View Post

      Why dont' you try adwords on search instead of the display network?
      I did not start on search, for the quality score issues, I dont have a high quality score, I know that because the site is not very big
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    • Profile picture of the author StoneWilson
      Originally Posted by seohacker View Post

      Why dont' you try adwords on search instead of the display network?
      Apparently display network is much cheaper than Adwords. Start from other PPC networks might be a good choice, but for HR and Marketing niches, I wouldn't suggest 7search, 7search is more suitable for niches tageted youngsters.
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  • Profile picture of the author Lucid
    Pure squeeze pages are a no-no in Adwords so that might be your first problem.

    You don't say when you created your display campaign. If it was just yesterday, it may not be approved yet, especially if you use image ads.

    I don't use keywords in display campaigns. As you are likely new to Adwords, you probably are not using them correctly either.

    $1.30 per click is probably not enough for the type of business you mention. Using keywords in a display campaign doesn't help either. Having said that, $20 per day is surely not enough. Paying $1.30 CPC at $20 per day means just 15 clicks. You may be happy with that but it means the system will show your ads much less often than someone paying just $0.50 with a $50 budget.

    Your ads a probably not good enough to get a high quality score. Lower quality means less chance of being shown. Yes, there is a QS equivalent on the display network. It's called relative CTR.

    All these factors contribute to how often your ads are displayed.

    I don't know the specifics but as previous poster said, why only the display network and not the search?
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    • Profile picture of the author patadeperro
      Originally Posted by Lucid View Post

      Pure squeeze pages are a no-no in Adwords so that might be your first problem.

      You don't say when you created your display campaign. If it was just yesterday, it may not be approved yet, especially if you use image ads.

      I don't use keywords in display campaigns. As you are likely new to Adwords, you probably are not using them correctly either.

      $1.30 per click is probably not enough for the type of business you mention. Using keywords in a display campaign doesn't help either. Having said that, $20 per day is surely not enough. Paying $1.30 CPC at $20 per day means just 15 clicks. You may be happy with that but it means the system will show your ads much less often than someone paying just $0.50 with a $50 budget.

      Your ads a probably not good enough to get a high quality score. Lower quality means less chance of being shown. Yes, there is a QS equivalent on the display network. It's called relative CTR.

      All these factors contribute to how often your ads are displayed.

      I don't know the specifics but as previous poster said, why only the display network and not the search?
      It is not a pure squeeze page, it is an entire site, but the traffic I am sending it to a squeeze page.

      The ads have been approved, but I do not have impressions, nor clicks.

      I think it has to do with the size of the site, I am adding some pages to see what happens, thanks anyway
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  • Profile picture of the author webworm
    Have you place the add on the right places within your site.And expenses your budget on the top paying countries.In countries like India,China,Philippines the CPC is lower then your countries.So choose the limited area for the better income.
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  • Profile picture of the author Lucid
    > Apparently display network is much cheaper than Adwords.

    It's not about where it's cheaper. It's about targeting the right traffic. Display is not always cheaper, sometimes it's as or more expensive.

    Patadeperro, you really haven't addressed my questions. However, it has nothing to do with the size of your site. Likely nothing will happen. You want to use Adwords, fine, but you need to educate yourself on the tool if you are to make good use of it.
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