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Can you Destroy Your SERP Competitor with Inbound links... (I don't think so) do you?

by ildarius
12 replies
  • SEO
    • |
It's actually a discussion I had with a fellow IMer, I was telling him that it's impossible for a web-site to get DE-listed if you build too many links too quickly to your site.

You CAN get penalized if you're linking OUT of your web-site to linkfarms, but not the other way around.

Otherwise everyone would be destroying their competitors in the SERP.

Right?
#competitor #destroy #inbound #links #serp
  • Profile picture of the author Timmy G
    Interesting concept. You could just build up dodgy links to your competitors site and hope they get whacked off Google. Or it backfires and their rankings go up!
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  • Profile picture of the author tommyp
    Yea, I've heard of this too. If you build links (lots) from blacklisted domains and web site Google hates then the idea many have is that you can get them delisted.

    This is counter intuitive as you say because people could do this to get rid of competitors. If it works Google probably has other factors it considers before delisting the site but then again how often is it that what Google does makes sense?

    I have little doubt it works (or used to) but it would have to be pretty massive probably and I doubt you could delist microsoft.com or something.
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  • Profile picture of the author sauravverma
    You have opened up a topic that many know of but hardly discuss. In my opinion, if the black profile of a website looks dodgy, Google might penalize it or flag it for manual review. However since a webmaster does not have control over the web pages that link to his website, such a penalty is only unfair. A competitor can only exploit it to bring down other websites ranking higher on SERPs.

    Therefore automatic/algorithmic penalty is not Google would be using. If the back link profile looks spamming a manual review, to a great extent, will be able to figure out the pattern. Has the website had similar back link profile in the past. Historical data can be used to ascertain if it the webmaster or an external factor involved in building the spammy back link profile.

    Again, is Google willing to go through all this trouble for a website. They should but are they doing it is the question really.
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  • Profile picture of the author freddie_fireman
    Unfortunately, negative SEO isn't impossible ...

    Why is Negative SEO Becoming More Common? : Slightly Shady SEO
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  • Profile picture of the author IowaGal
    Here's what Matt Cutts had to say about it - it's from back in 2007 - Negative SEO is Possible, Yet Difficult, Says Matt Cutts

    If most of the people who practice negative SEO (google bowling) used that same energy to build up their websites, they'd be surprised at the rewards they'd receive.
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    • Profile picture of the author Black Hat Cat
      Banned
      Originally Posted by IowaGal View Post

      Here's what Matt Cutts had to say about it - it's from back in 2007 - Negative SEO is Possible, Yet Difficult, Says Matt Cutts

      If most of the people who practice negative SEO (google bowling) used that same energy to build up their websites, they'd be surprised at the rewards they'd receive.
      Which tends to contradict the popular meme that you have to build links slowly or else you'll get penalized.
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      • Profile picture of the author IowaGal
        Originally Posted by blackhatcat View Post

        Which tends to contradict the popular meme that you have to build links slowly or else you'll get penalized.

        I was more referring to the "building up of websites" as being content creation, video creation, and the like along with link building.

        That said, I do understand what you're saying; since google bowling is about links specifically.
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  • Profile picture of the author Black Hat Cat
    Banned
    Originally Posted by ildarius View Post

    It's actually a discussion I had with a fellow IMer, I was telling him that it's impossible for a web-site to get DE-listed if you build too many links too quickly to your site.

    You CAN get penalized if you're linking OUT of your web-site to linkfarms, but not the other way around.

    Otherwise everyone would be destroying their competitors in the SERP.

    Right?
    Wrong. Just because something is an option doesn't mean everyone would be doing it to destroy their competition. It's possible to destroy much of you ppc competition by clicking on their ads continuously, but most people don't do that.

    Besides, getting your competition delisted doesn't mean you'll get their spot. Plus, I don't know about you, but I dabble in niches that have millions of competing pages. Not planning on trying to get each one delisted any time soon.
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  • Profile picture of the author mfleisch
    I've been the subject of penalties based on building links too quickly. It does happen! My suggestion is to start out slowly with your link building campaigns... especially in the first 30 days. A couple of articles, a couple of blog posts, and that's it. After 30 days go for it with your link building program. Due to the number of inbound links I established (so quickly), my site was penalized for about 6 months.
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    • Profile picture of the author ildarius
      Thank you for the great answers, I read through the material that you have provided.

      Still didn't see a mention that a site can get DE-LISTED from the SERP because of off-page
      factors.

      (checked out both sites and they all mention suffering rankings) Do you guys think that the age of the domain would be a major factor in this?

      I'm guessing Google would look at new sites with a crooked eye as opposed to the older more established domains (as mentioned by the Gentleman above)
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  • Profile picture of the author shiwak224
    HI, Does penalty means delisting of your keywords?? Or google just low down the ranking??
    And I agree with people , I was also reading same thing on some other blogs and it practically happen, b slow in making links. U can get hurt.
    I just initailly believe in making 100- 200 links in 1st month, and then slowly building links as indexing needs time.
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  • Profile picture of the author RichardF
    I definitely think you can hurt a new site with backlinks, BUT it's impossible to say what's going to happen in the long term. It could come back 6 months later stronger than ever and go straight to #1. Also, if by "delisted" you mean "deindexed", then no I don't think you can do that with links. You can however trigger ranking penalties.
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